PicUP Mobile

Optimizes B2C phone call performance with personalized messages and interactive digital layers.

Business Software
Active
Seed Tel Aviv-Yafo, Israel Founded 2017
Last updated 2026-07-26
Total raised
Last: Undisclosed Round 2018-11
Stage
Seed
Founded
2017
Headcount
13
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

PicUP Mobile is an Israeli AI-powered optimization and personalization platform that adds customized interactive digital layers to outbound calls, transforming the recipient's user experience on their smartphone. The company's technology aims to increase sales, efficiency, and trust while dramatically improving overall customer experience for contact centers. They offer plug-and-play SDKs for mobile integration and a web-based management console with AI algorithms for campaign optimization and A/B testing.

Funding history · 1 round · — total

2018-10
Seed Undisclosed
★ Skywell Capital Partners

Headcount over time

From 7 (2018-08) to 13 (2026-01) · +6 (+86%) · 31 points · source: Finder history + radar grounding
240 2018-08 2026-01

Q&A

What is PicUP Mobile's primary business activity?
PicUP Mobile is an AI-powered optimization and personalization platform that enhances B2C phone calls with customized interactive digital layers to improve the recipient's smartphone experience. This technology aims to boost sales, efficiency, and trust for contact centers.
When was PicUP Mobile founded?
PicUP Mobile was founded in January 2017.
What is the current employee count for PicUP Mobile?
PicUP Mobile currently has 13 employees, falling within the 11-50 employee bucket.
What was PicUP Mobile's most recent funding round?
PicUP Mobile raised a Seed round in 2023 with lead investors Cross Ocean Ventures and Vibranium.
Which investors participated in PicUP Mobile's October 2022 Seed funding round?
In October 2022, PicUP Mobile secured Seed funding from Vibranium.VC and Cross Ocean Ventures.
What is the total amount of funding PicUP Mobile has raised to date?
PicUP Mobile has raised a total of $1,520,000 USD.
Who are the co-founders of PicUP Mobile?
The co-founders of PicUP Mobile are Lior Shacham, who serves as CEO, and Shimon Sharbaf, who is the CBO.
What technologies does PicUP Mobile utilize in its platform?
PicUP Mobile's platform incorporates Artificial Intelligence and Machine Learning technologies.

Team · 2

Lior Shacham
Founder · CEO
Ofir Oron
Founder · Chief Product

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesCall CentersCommunication ServicesWireless & Mobile
Business model
B2B2C

Tags

mobile-applicationspersonalizationbrandingartificial-intelligencecustomer-experiencetelecommunicationenterprise-solutionscall-centerspatent-pending
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitepicup.io
LinkedInlinkedin.com/company/18198663

Identifiers & details

Founded2017-1
Employees (exact)13

Radar intelligence

Web history (Wayback)

Domainpicup.io

Certificate / subdomain footprint

Subdomains20