Highlights
IIA supported (ever)Profile claimed by owner
About
Data-driven Marketing Platform for Sports Fans
Pico is a data-driven marketing platform that enables brands to gather and analyze first-party data on engaged sports fans. The companys solution allows brands to reach their target audiences more efficiently and effectively and to convert them into paying/transactional customers. With the user-generated content collected by Pico, brands can increase engagement not only with fans, but also with friends of fans. Pico creates a complete user profile for each fan and then enhances the profile by providing useful tips and calls to action. Picos platform can be used before, during, and after every sporting event to manage fan communication on social channels such as Facebook Messenger.
Identity
| Name | Pico |
|---|---|
| Slug | pico |
| Former names | Pico.Buzz, pico-app |
| Type / kind | startup |
| Crunchbase ID | pico-get-personal |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN791NcLDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Infront Lab on Nov 2022 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | North District |
| HQ city | Haifa |
| HQ address | Derech HaAtsma'ut 57, Haifa, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial Intelligence
Target customers
ConsumersRecreational & LifestyleFitness & SportsMedia & EntertainmentSports
Business models
B2B
Tags
brandingengagementmarketingcustomer-engagementsocial-mediasportseventssaasartificial-intelligencepersonalizationadvertisingsocial-marketingcrmcampaign-optimizationmonetizationbig-dataentertainmentdata-management
Funding
| Total raised | $5.4M |
|---|---|
| Current stage | Acquired |
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