Total raised
$5.4M
Last: Undisclosed 2020-05
Stage
Acquired
Founded
2016
Headcount
3
HQ
Haifa
Sector
Business Software
About
Pico is a data-driven marketing platform that enables brands to gather and analyze first-party data on engaged sports fans. The companys solution allows brands to reach their target audiences more efficiently and effectively and to convert them into paying/transactional customers. With the user-generated content collected by Pico, brands can increase engagement not only with fans, but also with friends of fans. Pico creates a complete user profile for each fan and then enhances the profile by providing useful tips and calls to action. Picos platform can be used before, during, and after every sporting event to manage fan communication on social channels such as Facebook Messenger.
Funding history · 3 rounds · $5.4M total
2020-05
Undisclosed
$3.0M
2019-05
Convertible Debt
$1.0M
2017-01
Seed
$1.2M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial Intelligence
Target customers
ConsumersRecreational & LifestyleFitness & SportsMedia & EntertainmentSports
Business model
B2B
Highlights
Verified
Tags
brandingengagementmarketingcustomer-engagementsocial-mediasportseventssaasartificial-intelligencepersonalizationadvertisingsocial-marketingcrmcampaign-optimizationmonetizationbig-dataentertainmentdata-management