Last updated 2026-07-20
- Raised Pre-Seed round led by Spinach Angels, May 2021
Total raised
—
Last: Undisclosed Round 2021-06
Stage
Pre-Seed
Founded
2021
Headcount
17
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
PickyStory, also branded as Amplify, is a unified e-commerce growth platform designed to help online merchants increase revenue, average order value, and customer lifetime value. The platform offers a comprehensive suite of tools for bundling and upselling, including product bundles, upsell and cross-sell offers, subscription management, and cart optimization. It leverages AI-powered recommendations to dynamically suggest product combinations based on customer behavior and purchase history. PickyStory integrates with platforms like Shopify, GemPages, PageFly, and Weglot, and provides 24/6 live chat support.
Funding history · 1 round · — total
2021-05
Pre-Seed
Undisclosed
★ Spinach Angels
Headcount over time
From 3 (2021-06) to 16 (2025-12) · +13 (+433%) · 25 points · source: Finder history + radar grounding
Q&A
- What is PickyStory's primary business?
- PickyStory provides a Product Offer Platform for eCommerce, enabling merchants to increase revenue by creating offers at key stages of the buyer's journey.
- When was PickyStory founded?
- PickyStory was founded in June 2021.
- What is PickyStory's current employee count?
- PickyStory has 11-50 employees.
- Which sector does PickyStory primarily operate in?
- PickyStory's primary sector is Business Software.
- What business models does PickyStory utilize?
- PickyStory operates with B2B and B2B2C business models.
- Has PickyStory raised any funding?
- PickyStory received funding in June 2021 from Spinach Angels.
- What is PickyStory's current funding stage?
- PickyStory is currently in the Pre-Seed funding stage.
- Where is PickyStory headquartered?
- PickyStory is headquartered in Tel Aviv-Yafo, Israel.
Team · 2
Alex Green
Founder · CEO & Co-Founder
Eugene Jorov
Founder · CTO & Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutions
Technologies
Platforms & InterfacesSoftwareMobilePlug-inWeb
Target customers
Enterprise & Professional ServicesSMBs & SMEsCommerce & RetailDistribution ChannelseCommerce PlatformsOmni Channel
Business model
B2BB2B2C
Highlights
Verified
Tags
shopping-experienceenterprisesweb-platformsmbonline-shoppingautomationrecommendationssaasmobile-applicationspluginsalesecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | heyamplify.com |
|---|---|
| linkedin.com/company/79577729 | |
| facebook.com/pickystory | |
| YouTube | youtube.com/channel/UCwxdQmsGoGZjvVtUwozblhg |
Identifiers & details
| Legal name | Picky Story Ltd. |
|---|---|
| Founded | 2021-6 |
| Employees (exact) | 17 |
Radar intelligence
Web history (Wayback)
| Domain | heyamplify.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515874824 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2018-07-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | רימון 36 גאליה |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-02 | דו~ח שנתי |