Pickoto

A platform transforming the used car industry with a focus on transparency and reliability.

Business Software
Active
Seed Tel Aviv, Israel Founded 2022
Last updated 2026-07-20
Total raised
$500K
Last: Undisclosed Round 2023-08
Stage
Seed
Founded
2022
Headcount
6
HQ
Tel Aviv, Israel
Sector
Business Software

About

Pickoto is an Israeli startup that has developed a platform aimed at transforming the dynamics of the used car industry. It focuses on transparency and reliability, providing both buyers and sellers with a secure and transparent experience. Pickoto's platform is an integrated part of the transaction process, guiding customers through every step of buying or selling a used car. The company assumes full responsibility for every vehicle on its platform, which undergoes comprehensive checks before being listed. For sellers, Pickoto offers options for immediate sale, showcasing with full services, or minimal involvement. The selling process involves users entering vehicle details, an algorithm assessing market parameters, and then answering questions about the car's condition to receive three price proposals. Pickoto also offers a detailed report feature for a fee, providing information like identification numbers, original cost, and insurance history.

Funding history · 1 round · $500K total

2023-07
Undisclosed Round $500K
★ Pango

Headcount over time

From 6 (2023-02) to 5 (2025-10) · -1 (-17%) · 6 points · source: Finder history + radar grounding
60 2023-02 2025-10

Q&A

What is Pickoto's primary business?
Pickoto operates an online marketplace for automobile sales, aiming to streamline the process and eliminate the need for conventional dealership visits.
When was Pickoto founded?
Pickoto was founded in January 2023.
Where is Pickoto's headquarters located?
Pickoto's headquarters is located in Ramat Gan, Israel.
What is Pickoto's current funding stage?
Pickoto is currently in the Seed funding stage.
Who are the co-founders of Pickoto?
The co-founders of Pickoto are Gilad Arditi (Co-founder & CEO), Omer Lahat (Co-founder & CMO), and Yahav Winkler (Co-founder & CTO).
What is the total amount of funding Pickoto has raised to date?
Pickoto has raised a total of $500,000 USD.
Which investor participated in Pickoto's funding round in August 2023?
Pango participated in Pickoto's funding round in August 2023.

Team · 3

Omer Lahat
Founder · Founder
Yahav Winkler
Founder · Founder
Gilad Arditi
Founder · Founder

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersTransportation & MobilityCar OwnersDriversIndustrial ManufacturingDiscrete IndustriesAutomotive
Business model
B2BB2C

Highlights

Verified

Tags

marketplace
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitepickoto.co.il/
LinkedInlinkedin.com/company/89628647
Facebookfacebook.com/pickoto.co.il
Instagraminstagram.com/pickoto.co.il/

Identifiers & details

Founded2022
Employees (exact)6

Radar intelligence

Web history (Wayback)

Domainpickoto.co.il

Certificate / subdomain footprint

Subdomains3

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516545811
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2022-01-25
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2026
Active charges / liens0
Registry events10 — people (1), annual_report (3), violation (1), charge (4), name_change (1)
Name changes2026-05-03
Registered addressתובל 40 רמת גן

Recent registry events

DateEvent
2026-04-29עדכון בעלי תפקידים
2026-05-26דו~ח שנתי-הסרת דירקטור
2026-05-26דו~ח שנתי-הסרת בעל תפקיד
2026-05-26דו~ח שנתי
2026-05-26עדכון הפרה
2025-12-12סילוק שעבוד
2025-12-12סילוק שעבוד
2026-02-10סילוק שעבוד
2026-02-10סילוק שעבוד
2026-05-03שינוי שם