Last updated 2026-09-03
- Acquired by Apple Inc. for $2M, Feb 2017
Total raised
—
Last: Undisclosed Round 2016-01
Stage
Acquired
Founded
2014
Headcount
10
HQ
Tel Aviv-Yafo, Israel
Sector
Cyber Security
About
RealFace was an Israeli startup that innovated in frictionless face recognition. The company's real-time software underpinned scalable face-recognition solutions for businesses and consumers, verifying users on mobile and PC effortlessly and securely. RealFace also created the Pickeez app, which used its recognition software to automatically select the best photos from a user's various platforms. The company was acquired by Apple Inc. in 2017.
Headcount over time
10 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is RealFace's primary business focus?
- RealFace innovates in digital authentication and user interaction, specializing in frictionless face recognition solutions for businesses and consumers on mobile and PC.
- When was RealFace founded?
- RealFace was founded in June 2014.
- What was the total amount of funding RealFace raised?
- RealFace raised a total of $1,000,000.
- When did RealFace complete its last funding round?
- RealFace completed its last funding round in January 2016, raising $1,000,000.
- What is the status of RealFace?
- RealFace is currently active, but its status reason indicates it was acquired by Apple in February 2017.
- What technologies does RealFace utilize?
- RealFace utilizes Artificial Intelligence, Image Recognition, Machine Learning, Platforms & Interfaces, and Mobile technologies.
- What was the name of the app created by RealFace?
- RealFace created the Pickeez app, which used its face recognition software to automatically choose the best photos.
Team · 3
Aviv Madar
Founder · COO & Co-Founder
Adi Eckhouse Barzilai
Founder · CEO & Co-Founder
Gidi Littwin
Founder · CTO & Co-Founder
Sectors & technology
Primary sector
Cyber Security
Technologies
Target customers
Highlights
Verified
Tags
photo-sharingcomputer-visionmachine-learningimage-recognitionmobile-applicationsphotosbankscyber-securitysdkartificial-intelligenceauthentication
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.realfacetech.com |
|---|---|
| linkedin.com/company/4868858 | |
| facebook.com/realfacetech | |
| YouTube | youtube.com/channel/UCWdFYKrnFC3xdo-pL_0Tu4A |
Identifiers & details
| Former names | Pickeez |
|---|---|
| Founded | 2014-6 |
| Employees (exact) | 10 |
| Status reason | Acquired (Inactive) by Apple on Feb 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Apple Inc. 2017-02 $2.0M
Radar intelligence
Web history (Wayback)
| Domain | realfacetech.com |
|---|
Certificate / subdomain footprint
| Subdomains | 10 |
|---|