Last updated 2026-07-26
Total raised
—
Last: Grant 2021-03
Stage
Pre-Seed
Founded
2017
Headcount
18
HQ
Tel Aviv-Yafo, Israel
Sector
Automotive & Mobility Technologies
About
Pick a Pier is revolutionizing the boating industry by building advanced digital tools that empower marinas to deliver a welcoming, personalized, and sustainable customer experience. Their innovative software uses Machine Learning and Artificial Intelligence to predict and optimize marina occupancy, benefiting boaters, marinas, and governments alike. By optimizing the use of existing berth spots, Pick a Pier promotes a sustainable approach within the industry, ensuring easy berthing and increased revenue without the need for new marinas. The platform also aims to make sailing more accessible, convenient, and sustainable by connecting boaters with marinas and services.
Headcount over time
18 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- Amsterdam, Netherlands
Q&A
- What is Pick a Pier's primary mission?
- Pick a Pier aims to digitally transform the recreational boating industry by connecting boaters and marinas to enhance accessibility and sustainability of the ocean.
- When was Pick a Pier founded?
- Pick a Pier was founded in 2017.
- How many employees does Pick a Pier currently have?
- Pick a Pier has 11-50 employees.
- Which investor participated in Pick a Pier's Seed round in March 2022?
- Lane Bess participated in Pick a Pier's Seed round in March 2022.
- What is Pick a Pier's primary sector?
- Pick a Pier's primary sector is Automotive & Mobility Technologies.
- What technologies does Pick a Pier utilize?
- Pick a Pier utilizes Artificial Intelligence and Machine Learning in its solutions.
- Which companies did Pick a Pier partner with in February 2020 to promote environmental sustainability?
- In February 2020, Pick a Pier partnered with Blue Flag and TransEurope Marinas to promote environmental sustainability in the recreational boating industry.
- Where is Pick a Pier headquartered?
- Pick a Pier is headquartered in Tel Aviv-Yafo, Israel.
Team · 5
Idan Cohen
Founder · CEO & Co-founder
Asaf Cohen
Founder · CPO & Co-founder
Prof. Moshe Ben-Bassat
Founder · Co-Founder & Advisor
Ido Levin
CTO
Dana Averbuch
Head of Data Science
Sectors & technology
Primary sector
Automotive & Mobility Technologies
Sub-sectors
Automotive & Mobility TechnologiesLogistics & Transportation Management
Technologies
CommunicationsLTEArtificial IntelligenceMachine Learning
Target customers
Transportation & LogisticsTransportation InfrastructurePorts & HarborsConsumersRecreational & Lifestyle
Business model
B2BB2C
Highlights
Verified
Tags
management-solutionstraveltechmarinesmbbig-data-analyticsconsumersenterprisestransportationsharing-economymachine-learningbookingartificial-intelligencesmart-mobility
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | pickapier.com |
|---|---|
| linkedin.com/company/18226477 | |
| facebook.com/Pickapier | |
| YouTube | youtube.com/channel/UCXUakkH_x3N_Ky3436xHqsw |
| instagram.com/Pickapier |
Identifiers & details
| Legal name | Pick A Pier Ltd. |
|---|---|
| Founded | 2017 |
| Employees (exact) | 18 |
| Offices | Amsterdam |
Radar intelligence
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | pickapier.com |
|---|
Certificate / subdomain footprint
| Subdomains | 41 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515740363 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-11-02 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 4 — shares_capital (1), charge (2), annual_report (1) |
| Registered address | דרך העצמאות 45 חיפה |
Recent registry events
| Date | Event |
|---|---|
| 2025-10-29 | הקצאת מניות |
| 2025-11-06 | סילוק שעבוד |
| 2026-03-06 | רישום שעבוד |
| 2026-01-05 | דו~ח שנתי-הגדלת הון |