Phoenix Financial Ltd., operating as The Phoenix Insurance Company, is a prominent Israeli financial services group founded in 1949. Listed on the Tel Aviv Stock Exchange, it offers a comprehensive suite of services including life, health, property & casualty insurance, as well as asset management, credit origination, and investment solutions for private and institutional clients. The company is recognized for its innovative use of technology, including AI/ML-driven processes and platform digitization, to enhance its product offerings and customer experience. With substantial assets under management, Phoenix is a significant and active player in the Israeli financial market.