Last updated 2026-07-23
- Raised $2M Undisclosed Round led by Moshe Mizrahy, May 2008
Total raised
$2.0M
Last: Undisclosed Round 2008-06
Stage
Mature
Founded
2000
Headcount
21
HQ
Batzra, Israel
Sector
Retail Platforms
About
PetNovations is the creator and manufacturer of the revolutionary CatGenie, an automatic self-flushing, self-washing cat box. The company's mission is to improve the lives of cats and their owners by providing an easy, safe, and eco-friendly waste management option. PetNovations products are based on patented technological breakthroughs and aim to fundamentally change the relationship between people and their cats by offering a cleaner, healthier, and happier environment. PetNovations, Inc., a wholly owned subsidiary of PetNovations, LTD, handles customer service and marketing for CatGenie in North America.
Funding history · 1 round · $2.0M total
2008-05
Undisclosed Round
$2.0M
★ Moshe Mizrahy★ Israel HealthCare Ventures
Headcount over time
From 1 (2019-01) to 24 (2025-12) · +23 (+2300%) · 12 points · source: Finder history + radar grounding
Q&A
- What is PetNovations' primary product?
- PetNovations' primary product is the CatGenie, a self-cleaning cat box.
- Where is PetNovations headquartered?
- PetNovations is headquartered in Batzra, Israel.
- What is the employee count for PetNovations?
- PetNovations has 11-50 employees.
- What is PetNovations' total funding to date?
- PetNovations has raised a total of $2,000,000 USD.
- When was PetNovations founded?
- PetNovations was founded in April 2005.
- Which investors participated in PetNovations' funding round in June 2008?
- In June 2008, PetNovations received funding from Moshe Mizrahy and Israel HealthCare Ventures.
- Does PetNovations hold any patents?
- Yes, PetNovations holds patents, with a count of 1.
- What is PetNovations' primary sector?
- PetNovations' primary sector is Retail Platforms.
Team · 1
Moshe Mizrahy
Founder · Founder
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Retail Platforms
Technologies
CommunicationsIOTArtificial Intelligence
Target customers
ConsumersRecreational & LifestylePet Owners
Business model
B2C
Highlights
1 Patents
Tags
pet-ownerspetshygienehome-appliancesconsumer-electronicsartificial-intelligencehome-iot
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | catgenie.com |
|---|---|
| linkedin.com/company/72418869 | |
| facebook.com/pages/CatGenie | |
| YouTube | youtube.com/channel/UCWM4d1pgBcs62q4T6rHotPw |
| instagram.com/catgenie |
Identifiers & details
| Legal name | PetNovations Ltd. |
|---|---|
| Former names | Pets n' People |
| Founded | 2000 |
| Employees (exact) | 21 |
| Offices | Royal Leamington Spa; USA |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | catgenie.com |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 513677948 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2005-04-13 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 4 — violation (1), charge (1), people (1), annual_report (1) |
| Registered address | הפרחים 5 כפר מל~ל |
Recent registry events
| Date | Event |
|---|---|
| 2025-08-27 | עדכון הפרה |
| 2026-01-26 | סילוק שעבוד |
| 2025-11-23 | עדכון בעלי תפקידים |
| 2025-12-22 | דו~ח שנתי |