About
Persona.ly is a global technology company specializing in personalized monetization solutions and mobile application distribution. The company creates smart tools that help developers maximize revenues without compromising user experience.
Through the use of its proprietary technology, Persona.ly offers game and app developers advanced tools for creating in-app advertising as well as for acquiring quality users based on risk-free models.
Focusing heavily on the end user while at the same time applying the smart use of data, Persona.ly provides a robust targeting and segmentation engine for increasing ROI and delivering a better user experience. Persona.ly was developed by O.P. VISION.
Company Intelligence Q&A
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- What is Persona.ly's primary business focus?
- Persona.ly is a global technology company specializing in personalized monetization solutions and mobile application distribution, creating tools for developers to maximize revenues and acquire users.
- When was Persona.ly founded?
- Persona.ly was founded in January 2014.
- Where is Persona.ly's headquarters located?
- Persona.ly's headquarters is located in Rehovot, Israel.
- Does Persona.ly have international offices?
- Yes, Persona.ly has offices in Minsk, Belarus; Seoul, South Korea; and Beijing, China.
- What was a significant partnership for Persona.ly in October 2016?
- In October 2016, Persona.ly partnered with OGPlanet.
- What was a key personnel change at Persona.ly in March 2015?
- In March 2015, Persona.ly hired gaming veteran Steven Wade as its U.S. Head of Business.
- What initiative did Persona.ly join in February 2018?
- In February 2018, Persona.ly joined Adjust's Coalition Against Ad Fraud.
- How many employees does Persona.ly currently have?
- Persona.ly currently has 42 employees.
- What was a notable achievement for Persona.ly in a campaign for Ubisoft's Howrse?
- Persona.ly's programmatic user acquisition platform enabled Ubisoft's Howrse to acquire high-quality users, achieving a 20% higher Return on Ad Spend (ROAS) compared to traditional paid social channels.
- How did Persona.ly assist CoinDCX's investment app?
- Persona.ly's programmatic bidder used machine learning and predictive modeling to acquire high-quality, depositing users for CoinDCX's investment app, significantly reducing acquisition costs and increasing first deposit rates.