Last updated 2026-07-20
Total raised
—
Stage
Mature
Founded
2011
Headcount
30
HQ
Rehovot, Israel
Sector
Business Software
About
Persona.ly is a global AdTech product company that acquires engaged users for top-grossing app developers and provides customer insights solutions to market research companies. They focus on building a solid infrastructure with proprietary platforms and optimization tools, constantly evolving their systems based on data analysis. Persona.ly offers personalized monetization solutions and mobile application distribution, creating smart tools that help developers maximize revenues without compromising user experience. They utilize proprietary technology to offer advanced tools for in-app advertising and acquiring quality users based on risk-free models. The company also provides programmatic market research sampling solutions through its proprietary global survey panel, Surveytime.
Headcount over time
From 21 (2018-08) to 42 (2026-03) · +21 (+100%) · 50 points · source: Finder history + radar grounding
Q&A
- What is Persona.ly's primary business?
- Persona.ly is a global technology company that specializes in personalized monetization solutions and mobile application distribution, helping developers maximize revenues through in-app advertising and user acquisition.
- Where is Persona.ly headquartered?
- Persona.ly is headquartered in Rehovot, Israel, with its address at Derech Meir Weisgal 2, Ness Ziona, Israel.
- When was Persona.ly founded?
- Persona.ly was founded in January 2014.
- What is Persona.ly's employee count?
- Persona.ly has an employee count in the 11-50 range.
- Who is the founder and CEO of Persona.ly?
- Ofir Pasternak is the Founder & CEO of Persona.ly.
- What are Persona.ly's main target customer segments?
- Persona.ly targets customers in Commerce & Retail, Consumers, Professionals & Gig Economy, Online Retailers, Website Owners, Enterprise & Professional Services, Marketing & Sales, Advertising, Media & Entertainment, Publishing, and Content Production.
- What business models does Persona.ly utilize?
- Persona.ly operates on a B2B business model.
- Does Persona.ly have international offices?
- Yes, Persona.ly has offices in Minsk, Belarus; Seoul, South Korea; and Beijing, China.
Team · 1
Ofir Pasternak
Founder · CEO & Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftwareWeb
Target customers
Commerce & RetailConsumersProfessionals & Gig EconomyOnline RetailersWebsite OwnersEnterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishingContent Production
Business model
B2B
Tags
targetingmobile-applicationsreal-time-biddingcampaign-managementpersonalizationmobile-marketingmarketingsdkmobile-advertisingmonetizationuser-acquisitioncampaign-optimizationadvertisersgame-developersdevelopersmobile-gamesuser-experience
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | persona.ly |
|---|---|
| linkedin.com/company/5255813 | |
| facebook.com/persona.ly.monetization | |
| YouTube | youtube.com/channel/UC5cV4Bb_abdNPYXJPeFL2iA |
| instagram.com/persona.ly |
Identifiers & details
| Legal name | OP Vision Ltd. |
|---|---|
| Founded | 2011 |
| Employees (exact) | 30 |
| Offices | Minsk; South Korea; China |
Radar intelligence
Open jobs — ashby
| Total open | 23 |
|---|---|
| Remote | 18 |
| Title | Location | Department |
|---|---|---|
| Software Engineer, Security | ||
| Senior Software Engineer, Online Data Stores | ||
| Customer Operations Manager | ||
| Senior Software Engineer, Data Products | ||
| Senior Software Engineer, Data Platform | ||
| Software Engineer, Data Products | ||
| Software Engineer, Data Platform | ||
| Financial Analyst | ||
| Software Engineer, Network | ||
| Software Engineer, Traffic | ||
| Security Engineer, Corporate Security | ||
| Security Engineer, Enterprise |
Web history (Wayback)
| Domain | persona.ly |
|---|
Certificate / subdomain footprint
| Subdomains | 36 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514071281 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-01-01 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — other (1) |
| Registered address | דרך ויסגל מאיר 2 רחובות |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-03 | עדכון כתובת ו/או מען דיגיטלי |