- Raised $2M Seed round, Jan 2026
About
Paytag is an Israeli retail-tech company founded in 2021 by Barak Amtanani and Ori Levy. The company has developed a tech solution to revolutionize the in-store shopping experience by eliminating checkout lines. Their system combines app-enabled payment, self-checkout based on RFID technology, a smart physical tag-removal device (globally registered patent) that unlocks only after payment, and smart fitting rooms. This allows customers to select products, add them to a digital shopping cart, complete payment without waiting in line or interacting with a cashier, and then remove security tags themselves. Paytag also offers complementary solutions like RFID gates for theft monitoring and fast checkout. The company works with fashion retailers and ERP providers, with its product already in commercial use in Israel and ambitions for global expansion.
Funding history · 1 round · $2.0M total
Headcount over time
Q&A
- What is Paytag's primary business activity?
- Paytag is a retail technology platform that transforms physical retail shops into a digital shopping experience by enabling self-service shopping. Customers can scan clothing tags, pay via a dedicated app, and remove security tags independently in-store.
- When was Paytag founded?
- Paytag was founded in January 2022.
- Where is Paytag headquartered?
- Paytag is headquartered in Ra'anana, Center District, Israel.
- What is Paytag's current employee count?
- Paytag has 5 employees, falling within the 1-10 employee bucket.
- What is Paytag's primary sector classification?
- Paytag's primary sector is Fintech & Insurtech.
- What business models does Paytag utilize?
- Paytag utilizes both B2C and B2B business models.
- What is Paytag's current funding stage?
- Paytag is currently in the Pre-Funding stage.
- What types of customers does Paytag target?
- Paytag targets customers in Commerce & Retail, Consumer Goods, Apparel, Distribution Channels, Supermarkets, and Omni Channel.
Team · 2
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | paytagapp.com |
|---|---|
| linkedin.com/company/101345260 |
Identifiers & details
| Founded | 2022-1 |
|---|---|
| Employees (exact) | 5 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | paytagapp.com |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516530003 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2022-01-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — violation (1) |
| Registered address | ארלוזורוב 3 כפר סבא |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-29 | עדכון הפרה |