Last updated 2026-09-06
- Went public on ASX (SPT), Jan 2019
- Raised $100M Series D led by Mivtach Shamir Holdings, Oct 2024
- Raised $25M convertible note led by Motive Partners, Dec 2023
Total raised
$233.4M
Last: Public Offering 2023-08
Stage
Public
Founded
2008
Headcount
90
HQ
Atlanta, United States
Sector
Fintech
About
Splitit is a payment method solution enabling customers to pay for purchases with an existing debit or credit card by splitting the cost into interest and fee-free monthly payments, without the need for additional registrations or applications. Splitit enables merchants to offer their customers an easy way to pay for purchases in monthly installments with instant approval, decreasing cart abandonment rates and increasing revenue. Splitit's global footprint extends to hundreds of merchants in 27 countries. Headquartered in Atlanta, Splitit has an R&D center in Israel and offices in London.
Funding history · 6 rounds · $233.4M total
7 events/rounds · $233.4M Total Funding: $178.4M in Private Equity, $28.4M in Public Equity, $35.2M in Debt
Oct 2024
★ Mivtach Shamir Holdings
Dec 2023
★ Motive PartnersParea CapitalThorney Investment Group
Dec 2023
★ Noteholders
Sep 2022
★ board of directors★ Splitit's management team★ Splitit's management team and board of directors
Aug 2020
★ Woodson Capital Management, L.P.eligible shareholders
Jan 2019
★ Gil Don★ Alon Feit★ Victoria Neil Krain★ Eligible shareholders
Headcount over time
90 employees (2026-09) · 1 point
Offices
Atlanta, United States · HQ / main office
Show all offices (3 more)
- United Kingdom
- New York, United States
- Melbourne, Australia
Q&A
- What is Splitit's primary business?
- Splitit is a global payment solution that enables customers to pay for purchases with an existing debit or credit card by splitting the cost into interest-free monthly payments, without additional registrations or applications.
- When did Splitit go public and on which exchange?
- Splitit went public on the ASX in January 2019, raising $8.6 million at a valuation of $37.8 million.
- Which company acquired a control stake in Splitit in December 2023?
- Motive Partners acquired a control stake in Splitit in December 2023.
- What significant partnership did Splitit form in January 2023?
- In January 2023, Splitit partnered with Alipay to power 'Pay After Delivery' installments on AliExpress.
- What was Splitit's most recent funding round and who was the lead investor?
- In October 2024, Splitit completed a D Round of $100 million, led by Mivtach Shamir Holdings, at a valuation of $500 million.
- What new product did Splitit launch in April 2023?
- In April 2023, Splitit launched SplititExpress to enable mobile installments in less than 2 seconds.
- What was a notable recognition Splitit received in November 2023?
- In November 2023, Splitit was named one of the Fastest-Growing Companies in North America on the 2023 Deloitte Technology Fast 500™ for the third consecutive year.
- When did Splitit secure a significant debt financing round and from whom?
- In February 2021, Splitit secured $150 million in debt financing from Goldman Sachs Bank USA.
Team · 17
Gil Don
Founder · Co-Founder
Nandan Sheth
Chief Executive Officer
Ran Landau
Chief Technology Officer
Julie Godoy
Chief Finance Officer
Collin Flotta
Head of Product
Phil Pastreich
General Counsel
Calvin Woo
Head of Sales
Natalie Wilson
Head of Marketing
John Beisner
Head of Acceptance Partnerships
James Wray
Head of FI Partnerships
Amy DiCristina
Head of Finance/Controller
Priya Narayanan
Head of Client Success
Dawn Robertson
Non-Executive Chairman
Dan Charron
Non-Executive Director
Chris Williams
Managing Director
Scott Kauffman
Founding Partner
Kim Miller
Seasoned Global Executive
Sectors & technology
Primary sector
Fintech
Technologies
Target customers
Business model
B2BB2C
Highlights
1 PatentsVerified
Tags
online-retailersfintechmobile-applicationsmanagement-solutionsweb-platformcredit-cardspaymentscard-paymentsecommerceonline-shoppingretailerscustomer-engagement
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | splitit.com |
|---|---|
| linkedin.com/company/10256330 | |
| facebook.com/SplititUSAinc | |
| YouTube | youtube.com/channel/UCUIsHf8t8bTAuNXGHupb_zA |
| instagram.com/splitit_payments |
Identifiers & details
| Legal name | Splitit Payments Ltd. |
|---|---|
| Former names | PayItSimple |
| Founded | 2008-10 |
| Employees (exact) | 90 |
| Offices | United Kingdom; New York; Melbourne |
| Market cap | $17.4M |
| Status reason | Public on ASX on Jan, 2019; |
Acquisitions & public offerings
| Type | Date | Exchange | Ticker | Amount |
|---|---|---|---|---|
| IPO | 2019-01 | ASX | SPT | $8.6M |
Radar intelligence
Open jobs — bamboohr
| Total open | 3 |
|---|---|
| Remote | 0 |
| By department | Sales (1), Marketing (1), R&D (1) |
| By location | New York, New York (1), Ramat Gan, Center (1) |
| Title | Location | Department |
|---|---|---|
| New Business Sales Executive | Sales | |
| Product Commercialization & Marketing Director | New York, New York | Marketing |
| QA Automation | Ramat Gan, Center | R&D |
Patents
| EPO | 4 |
|---|
GitHub
| Top repos | PHP-SDK, Go-SDK, Python-SDK, TypeScript-SDK, .NET-C-SDK |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| Splitit Go | 5 |
Web history (Wayback)
| Domain | splitit.com |
|---|
Certificate / subdomain footprint
| Subdomains | 104 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514193291 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-10-06 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | תובל 40 רמת גן |