Last updated 2026-08-29
- Raised $1M Seed round led by abC Defghij (Venture Capital Fund), Jan 2026
Total raised
$1.0M
Stage
—
Founded
2025
Headcount
8
HQ
Lehavot Haviva, Israel
Sector
Consumer-Oriented Software
Website ↗Registrar ID: 517206496 (PAYBACK TIME LTD)
About
Payback is a performance-driven advertising and user acquisition agency specializing in rewarded and incentivized traffic for mobile applications and games. Payback operates as an intermediary between advertisers (primarily gaming studios) and third-party rewarded traffic platforms, publishers, and networks. The company does not operate its own consumer offerwall and does not directly reward end-users. Services include campaign setup and management, event-based and performance-based user acquisition, tracking, attribution, and reporting, fraud monitoring, traffic quality analysis, and campaign optimization.
Funding history · 1 round · $1.0M total
1 event/round · $1.0M Total Funding: $1.0M in Private Equity
Jan 2026
★ abC Defghij (Venture Capital Fund)abCDe
Headcount over time
8 employees (2026-09) · 1 point
Offices
Lehavot Haviva, Israel · HQ / main office
Q&A
- What is Payback Time Ltd.'s primary business?
- Payback Time Ltd. is a performance-driven advertising and user acquisition agency that specializes in rewarded and incentivized traffic for mobile applications and games.
- When was Payback Time Ltd. founded?
- Payback Time Ltd. was founded in 2025.
- Where is Payback Time Ltd. headquartered?
- Payback Time Ltd. is headquartered in Lehavot Haviva, Israel.
- What services does Payback Time Ltd. offer?
- Payback Time Ltd. offers services including campaign setup and management, event-based and performance-based user acquisition, tracking, attribution, reporting, fraud monitoring, traffic quality analysis, and campaign optimization.
- Who are the target customers for Payback Time Ltd.?
- Payback Time Ltd.'s target customers are primarily gaming studios.
- What is Payback Time Ltd.'s business model?
- Payback Time Ltd. operates on a B2B business model, acting as an intermediary between advertisers and third-party rewarded traffic platforms, publishers, and networks.
- Who is a co-founder of Payback Time Ltd.?
- Tal Shoham is a co-founder of Payback Time Ltd., appointed in August 2025.
Team · 1
Tal Shoham
Founder · Co-Founder
Sectors & technology
Primary sector
Consumer-Oriented Software
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | velocity.io |
|---|
Identifiers & details
| Legal name | PAYBACK TIME LTD |
|---|---|
| Founded | 2025 |
| Employees (exact) | 8 |
Radar intelligence
Open jobs — ashby
| Total open | 8 |
|---|---|
| Remote | 5 |
| Title | Location | Department |
|---|---|---|
| Enterprise Account Executive — EMEA | ||
| Enterprise Sales Director — EMEA | ||
| Enterprise Sales Director — United States | ||
| Enterprise Account Executive — United States | ||
| Company Manager | Latvia | ||
| KYC & TM Analyst (Part-Time) | ||
| Financial Crime Operations - Manager | ||
| Product Engineer |
Web history (Wayback)
| Domain | velocity.io |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 517206496 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2025-08-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 1 |
| Registry events | 3 — charge (1), annual_report (1), people (1) |
| Registered address | 0 להבות חביבה |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-17 | רישום שעבוד |
| 2026-02-09 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2026-02-08 | עדכון בעלי תפקידים |