Last updated 2026-09-01
Total raised
—
Stage
—
Founded
2024
Headcount
5
HQ
Tel Aviv, Israel
Sector
Consumer-Oriented Software
Website ↗Registrar ID: 517057865 (Pawsitive Technology Ltd.)
About
Pawsitive Technology Ltd. (also referred to as PetPace in some sources) is an Israeli startup that develops smart collars for pets, primarily dogs and cats. These collars use non-invasive sensors to continuously monitor vital signs and activity levels. The collected data is analyzed by a cloud-based AI engine to detect abnormalities and predict potential health issues, such as pain, with high accuracy. The technology aims to help pet owners and veterinarians provide proactive care.
Headcount over time
5 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Pawsitive Technology Ltd.'s primary business?
- Pawsitive Technology Ltd. is an Israeli startup that develops smart collars for pets, utilizing non-invasive sensors and a cloud-based AI engine to monitor vital signs and activity levels, detecting abnormalities and predicting potential health issues.
- When was Pawsitive Technology Ltd. founded?
- Pawsitive Technology Ltd. was founded in 2024.
- What sector does Pawsitive Technology Ltd. primarily operate in?
- Pawsitive Technology Ltd.'s primary sector is Pet Tech.
- Where is Pawsitive Technology Ltd. headquartered?
- Pawsitive Technology Ltd. is headquartered in Tel Aviv, Israel.
- What technologies does Pawsitive Technology Ltd. utilize in its products?
- Pawsitive Technology Ltd. utilizes AI, sensors, and cloud computing in its products.
- Who are the target customers for Pawsitive Technology Ltd.'s products?
- Pawsitive Technology Ltd. targets pet owners, veterinarians, and researchers as its customers.
- What business models does Pawsitive Technology Ltd. employ?
- Pawsitive Technology Ltd. employs both B2C and B2B business models.
Team · 1
Anat Assaf
Founder · CEO & Co-Founder
Sectors & technology
Primary sector
Consumer-Oriented Software
Technologies
Target customers
Business model
B2C
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | pawsitivetechnology.com |
|---|
Identifiers & details
| Founded | 2024 |
|---|---|
| Employees (exact) | 5 |
Radar intelligence
Web history (Wayback)
| Domain | pawsitivetechnology.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 517057865 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2024-10-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 2 — annual_report (2) |
| Registered address | אהוד בן גרא 7 הוד השרון |
Recent registry events
| Date | Event |
|---|---|
| 2026-05-03 | דו~ח שנתי-הוספת בעל תפקיד |
| 2026-05-03 | דו~ח שנתי-שינוי בהוראות בתקנון |