Last updated 2026-06-18
- Raised $8M funding round led by Unicorn Technologies, Nov 2020
- Raised $1.5M funding round, Feb 2020
- Raised $250k funding round, Jan 2018
Total raised
$11.3M
Last: 2020-11
Stage
Mature
Founded
2013
Headcount
20
HQ
Or Yehuda, Israel
Sector
Business Software
About
Glue provides micro and small local businesses with fully automated loyalty programs designed to help business owners recover their local customer base, grow their revenue, and take time-consuming loyalty tasks off their schedule.
Glue’s goal is to enable small businesses to transform their clients into lifelong brand ambassadors.
Glue is a spinoff of Bobile.
Funding history · 4 rounds · $11.3M total
2020-11
$8.0M
2020-02
$1.5M
2018-01
$250K
2014-02
$1.5M
Q&A
- What is Glue's primary business?
- Glue provides cloud-based, automatic customer loyalty platforms for micro and small local businesses, aiming to help them recover their customer base, grow revenue, and automate loyalty tasks.
- Where is Glue headquartered?
- Glue is headquartered in Or Yehuda, Center District, Israel.
- What is Glue's employee count?
- Glue has an employee count in the 11-50 range.
- What is Glue's total funding to date?
- Glue has raised a total of $11,250,000 USD.
- When was Glue founded?
- Glue was founded in January 2013.
- What was Glue's most recent funding round?
- In November 2020, Glue raised $8,000,000 USD, with Unicorn Technologies as a lead investor.
- What is Glue's primary sector?
- Glue's primary sector is Business Software.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobileWeb
Target customers
Enterprise & Professional ServicesSMBs & SMEsService ProvidersCommerce & Retail
Business model
B2B
Highlights
1 PatentsVerified
Tags
mobile-applicationssmbadvertisingmobile-marketingapp-developmentcustomer-loyaltysaasservice-providerspaymentsretailerscustomer-retentionbooking
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | glueloyalty.com/ |
|---|---|
| linkedin.com/company/68998505 | |
| facebook.com/BobileApps | |
| YouTube | youtube.com/user/Paptapapp |
Identifiers & details
| Former names | PapTap, Bobile |
|---|---|
| Founded | 2013-1 |
| Employees (exact) | 20 |
| Offices | Wien; Wexford; United Kingdom; New York |
Radar intelligence
Patents
| EPO | 1790 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | glueloyalty.com |
|---|
Certificate / subdomain footprint
| Subdomains | 57 |
|---|