Last updated 2026-07-23
- Raised $8M Series A led by Unicorn Technologies, Oct 2020
- Raised $1.5M Seed Extension led by Unicorn Technologies, Jan 2020
- Raised $1.5M Seed round, Jan 2014
Total raised
$11.0M
Last: Undisclosed Round 2020-11
Stage
Mature
Founded
2014
Headcount
15
HQ
Or Yehuda, Israel
Sector
Business Software
About
Glue Loyalty makes it easy for every local business owner to create a digital branded loyalty club for their business in minutes. Glue offers the most efficient tools for local businesses to sustain their presence in local communities by rewarding their customers with points through engaging games, launching and connecting via Push Campaigns and encouraging business growth with successful referral programs. Glue's platform runs on an AI system that automatically reaches out to the end user. Glue started as an app creator called Bobile in 2014.
Funding history · 4 rounds · $11.0M total
2020-10
A Round
$8.0M
★ Unicorn Technologies
2020-01
Seed Extension
$1.5M
★ Unicorn Technologies
2017-12
Seed Extension
Undisclosed
★ Sherpa InnoVentures
2014-01
Seed
$1.5M
Headcount over time
From 7 (2016-06) to 15 (2026-07) · +8 (+114%) · 36 points · source: Finder history + radar grounding
Q&A
- What is Glue's primary business?
- Glue provides cloud-based, automatic customer loyalty platforms for micro and small local businesses, aiming to help them recover their customer base, grow revenue, and automate loyalty tasks.
- Where is Glue headquartered?
- Glue is headquartered in Or Yehuda, Center District, Israel.
- What is Glue's employee count?
- Glue has an employee count in the 11-50 range.
- What is Glue's total funding to date?
- Glue has raised a total of $11,250,000 USD.
- When was Glue founded?
- Glue was founded in January 2013.
- What was Glue's most recent funding round?
- In November 2020, Glue raised $8,000,000 USD, with Unicorn Technologies as a lead investor.
- What is Glue's primary sector?
- Glue's primary sector is Business Software.
Team · 3
Ira Nachtigal
Founder · Founder, CEO, Product
Alon Zuck
Founder · Founder, CMO
Jonathan Mostov
Founder · Founder, CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobileWeb
Target customers
Enterprise & Professional ServicesSMBs & SMEsService ProvidersCommerce & Retail
Business model
B2B
Highlights
1 PatentsVerified
Tags
mobile-applicationssmbadvertisingmobile-marketingapp-developmentcustomer-loyaltysaasservice-providerspaymentsretailerscustomer-retentionbooking
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | glueloyalty.com/ |
|---|---|
| linkedin.com/company/68998505 | |
| facebook.com/BobileApps | |
| YouTube | youtube.com/user/Paptapapp |
Identifiers & details
| Legal name | Glue |
|---|---|
| Former names | PapTap, Bobile |
| Founded | 2014 |
| Employees (exact) | 15 |
| Offices | Wien; Wexford; United Kingdom; New York |
Radar intelligence
Patents
| EPO | 1790 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | glueloyalty.com |
|---|
Certificate / subdomain footprint
| Subdomains | 57 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514869973 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-01-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 6 — annual_report (4), violation (2) |
| Registered address | יהדות קנדה 3 אור יהודה |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-28 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2025-09-28 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2025-09-28 | עדכון הפרה |
| 2025-09-28 | דו~ח שנתי-עדכון תחום עיסוק |
| 2025-09-28 | דו~ח שנתי |
| 2026-07-20 | עדכון הפרה |