PainPal is a web and mobile behavioral health platform designed to empower people with chronic pain to adopt a lifestyle and practical skillset proven to reduce pain and increase functioning. The solution is based on neuroscience research and provides on-demand access to cognitive behavioral therapy treatment for pain through virtual care and an AI-driven, personalized, and gamified behavior change program. The company is aiming to provide a safe, evidence-based, and cost-effective solution for chronic pain, reducing opioid use and decreasing the burden on the healthcare system.