Last updated 2026-07-20
- Raised $1.9M Series A led by Roni Michaely, May 2015
- Raised $900k Seed round led by Nielsen Innovate, Jun 2013
Total raised
$2.9M
Last: Undisclosed Round 2015-06
Stage
Mature
Founded
2011
Headcount
31
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
OurCart is a purchase intelligence platform that helps CPG brands, marketing agencies, and loyalty programs capture and validate real in-store purchases through receipt processing. The company turns raw proof of purchase into clean, structured, fraud-resistant data, providing brands with a verified view of what shoppers actually bought, where, and why, across every retailer and channel. OurCart also operates cashback and rebate programs that link digital discovery to in-store purchases across all retailers without manual intervention.
Funding history · 2 rounds · $2.9M total
2015-05
A Round
$1.9M
★ Roni Michaely★ Pereg Ventures★ Partam Hightech★ Nielsen Innovate★ Whitestone Investment Fund
2013-06
Seed
$900K
★ Nielsen Innovate
Headcount over time
From 11 (2018-09) to 31 (2026-07) · +20 (+182%) · 45 points · source: Finder history + radar grounding
Q&A
- What is OurCart's primary business?
- OurCart provides an AI-powered invoice collection service that captures receipt data. This service helps consumer brands, research agencies, and cash-back apps access complete customer purchase data for analysis, promotions, and rebates.
- When was OurCart founded?
- OurCart was founded in October 2011.
- What is OurCart's total funding to date?
- OurCart has raised a total of $2,850,000 USD.
- When was OurCart's last funding round and who were the investors?
- OurCart's last funding round occurred in June 2015, with investment from Roni Michaely and Whitestone Investment Fund.
- What technologies does OurCart utilize?
- OurCart utilizes Platforms & Interfaces, Mobile, and Artificial Intelligence technologies.
- What are OurCart's primary target customer segments?
- OurCart targets Enterprise & Professional Services, Marketing & Sales, Food Retail & Consumption, and Commerce & Retail customers.
- Where is OurCart's headquarters located?
- OurCart's headquarters is located in Tel Aviv-Yafo, Israel.
Team · 3
Daniel Rejzner
Founder · CEO & Co-Founder
Avi Heletz Sufrin
Founder · Co-Founder & COO
Guy Bauman
Founder · Co-Founder & CMO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesMobileArtificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesFood Retail & ConsumptionCommerce & Retail
Business model
B2CB2B
Highlights
Verified
Tags
mobile-applicationsecommerceartificial-intelligenceaccountingbig-data-analyticsenterprisesbehavior-analyticsmachine-learningmarketingenterprise-solutionsdata-analyticscustomer-loyaltyadvertiserspredictive-marketingfood-and-beverage
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | ourcart.com |
|---|---|
| linkedin.com/company/10175170 | |
| facebook.com/ourcartapp | |
| YouTube | youtube.com/channel/UCY43MH2tiUfDEDEXSl828og/playlists |
Identifiers & details
| Legal name | Zollo Social Shopping Ltd. (OurCart) |
|---|---|
| Former names | Zollo |
| Founded | 2011-10 |
| Employees (exact) | 31 |
| Offices | United Kingdom |
Radar intelligence
Web history (Wayback)
| Domain | ourcart.com |
|---|
Certificate / subdomain footprint
| Subdomains | 15 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514673318 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-10-09 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אריק איינשטיין 3 הרצליה |