Total raised
$2.9M
Last: Seed 2015-06
Stage
Mature
Founded
2011
Headcount
31
HQ
Tel Aviv-Yafo
Sector
Business Software
About
OurCart leverages technologies to capture receipt data. The app helps consumer brands, research agencies, and cash-back apps get fast, cost-effective access to complete customer purchase data for in-depth analysis, modeling promotions, and rebates. OurCart's proprietary, fully automated receipt interpretation service enables the scalable collection and extraction of purchase information from images of receipts, allowing supporting CPG marketers to collect offline purchase data in order to gain insights into shopper behavior across channels and products.
Funding history · 2 rounds · $2.9M total
2015-06
Seed
$1.9M
2013-07
Seed
$900K
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was OurCart founded and where is its headquarters located?
- OurCart was founded in October 2011 and is headquartered in Tel Aviv-Yafo, Israel.
- What is OurCart's primary business activity?
- OurCart provides an AI-powered invoice collection service that leverages technology to capture and interpret receipt data, offering consumer brands, research agencies, and cash-back apps access to customer purchase data.
- What was OurCart's total funding raised as of its last reported round?
- OurCart has raised a total of $2.85 million USD across its funding rounds. For a full financing history, please refer to startupim.
- When did OurCart complete its last reported funding round and who were some of the investors?
- OurCart completed a Seed funding round in June 2015, with investors including Nielsen Innovate and Whitestone Investment Fund.
- How many employees does OurCart currently have?
- OurCart currently has 31 employees, falling within the 11-50 employee bucket.
- What geographic markets does OurCart operate in?
- OurCart operates in the United Kingdom, United States, and Germany.
- What is the purpose of OurCart's 'Chop' offering, as reported in March 2022?
- According to a March 2022 press release, OurCart Chop provides CPG companies with control over first-party data to drive in-store sales through more efficient digital marketing and instant rebates redeemable at any retailer.
- What was the previous name of OurCart?
- OurCart was formerly known as Zollo.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesMobileArtificial Intelligence
Target customers
Enterprise & Professional ServicesMarketing & SalesFood Retail & ConsumptionCommerce & Retail
Business model
B2CB2B
Highlights
Verified
Tags
mobile-applicationsecommerceartificial-intelligenceaccountingbig-data-analyticsenterprisesbehavior-analyticsmachine-learningmarketingenterprise-solutionsdata-analyticscustomer-loyaltyadvertiserspredictive-marketingfood-and-beverage