Last updated 2026-08-22
- Raised $11M Series A led by OurCrowd, May 2022
- Raised $4M Seed round led by F2 Capital, Apr 2019
Total raised
$15.0M
Last: Undisclosed Round 2022-05
Stage
Series A
Founded
2016
Headcount
85
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Oriient is an Israeli startup that has developed an indoor positioning system similar to GPS, providing accurate, easy-to-deploy navigation inside buildings without the need for hardware installation. The company's patented technology integrates with a business's mobile app, using existing smartphone sensors and Earth's magnetic field to deliver hyper-accurate positioning within 1 meter (3 feet). Oriient focuses on retail, hospitals, and smart building verticals, enabling in-store navigation, proximity marketing, foot traffic analytics, and operational optimization. They aim to bring the user experience and data-driven insights of the digital world to brick-and-mortar buildings.
Funding history · 2 rounds · $15.0M total
2 events/rounds · $15.0M Total Funding: $15.0M in Private Equity
May 2022
Apr 2019
Headcount over time
85 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Oriient's primary business?
- Oriient develops a GPS-like indoor navigation system that provides accurate, easy-to-deploy navigation inside buildings without requiring hardware or installation. It focuses on retail and smart building verticals.
- When was Oriient founded?
- Oriient was founded in July 2016.
- How much funding has Oriient raised in total?
- Oriient has raised a total of $15,000,000 USD.
- When was Oriient's most recent funding round and how much was raised?
- Oriient's most recent funding round was in May 2022, raising $11,000,000 USD.
- Which investors participated in Oriient's May 2022 funding round?
- The May 2022 funding round included investors such as Regal Four and OurCrowd.
- Who are the co-founders of Oriient?
- The co-founders of Oriient are Mickey Balter, who serves as CEO, and Amiram Frish, who serves as CTO.
- What are the primary target customer segments for Oriient's technology?
- Oriient targets customers in Commerce & Retail, including supermarkets and omni-channel businesses, as well as Real Estate & Construction, and Transportation & Logistics, such as airports.
Team · 42
Mickey Balter
Founder · CEO, Co-Founder
Amiram Frish
Founder · CTO, Co-Founder
Erez Lorber
Chairman of the Board
Chris Smith
VP Sales
Liran Kagan
VP Product
Yehuda Sabag
VP R&D
Annie Cannon
Director of People Operations and HR
Michael Krutoyarskiy
Head of Mobile
Sigal Frenkel
Director of Finance
Magali Faerverguer
Director of Field Operations
Nir Dagani
Algorithm Team Leader
Omry Pines
Algorithms Tech Lead
Artem Kharichev
iOS Tech Lead
Nir Zloof
DevOps Tech Lead
Or Shelef
Full Stack Team Leader
Oleg Gilenko
QA and Automation Team Leader
Eyal Fisher
Lead AI Product Manager
Iliya Kalyuzhnyy
Technical Product Manager
Maayan Mordechai
Talent Sourcer
Silvia Baskin
Technical Recruiter
Ilana Rolnik
Office and Welfare Manager
Nikka Dubrovitsky
Administrative Assistant and Travel Coordinator
Aviad Housman
Mapping Shift Leader
Natali Lakerman Moscisker
Field Operations Team Leader
Eitan Kiperman
Field Ops Graphic Team Leader
Bashar Kassum
Mapping Supervisor
Arielle Szwec Maor
Map Inspector
David Henriksen
Field Ops Back Office Coordinator
Sean Mendelovitch
Mapping Logistics Coordinator
Charles Barrow
Senior Enterprise Sales Executive
Daniil Dmitriev
Customer Success Manager
Dima Shmushkin
Senior Android Developer
Artem Zhornitsky
iOS Developer
Nir Shilon
Senior Full Stack Developer
Bar Dabun
Full Stack Engineer
Dvir Chacham
DevOps & Infrastructure Engineer
Imri Enosh
Senior Algorithm Engineer
Zion Regev
Algorithm Engineer
Maria Koshkorovsky
Full Stack QA
Yariv Nahmani
Mobile QA
Aleksandra Mikhailova
Graphic QA
Anna Elina
Graphic QA
Sectors & technology
Primary sector
Business Software
Technologies
Target customers
Business model
SaaS
Highlights
Verified
Tags
smart-homegpsindoor-navigationmobile-applicationsretailersairportslocalizationschoolshospitals
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | oriient.me |
|---|---|
| linkedin.com/company/10693382 | |
| facebook.com/oriient.me | |
| YouTube | youtube.com/channel/UCRl-AcSaBSkRMwGO3UjaORw |
Identifiers & details
| Legal name | Oriient New Media Ltd. |
|---|---|
| Founded | 2016-7 |
| Employees (exact) | 85 |
Radar intelligence
Patents
| EPO | 5 |
|---|
GitHub
| Top repos | backend-logger, Clipper2-java |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| Oriient IndoorGPS | 4 | |
| IndoorGPS Mapper | ||
| Continente Find | 3 |
Web history (Wayback)
| Domain | oriient.me |
|---|
Certificate / subdomain footprint
| Subdomains | 31 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515493138 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-07-27 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 9 — people (2), shares_capital (3), annual_report (3), violation (1) |
| Registered address | זליבנסקי 6 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-31 | עדכון בעלי תפקידים |
| 2026-07-21 | הקצאת מניות |
| 2026-07-19 | שינוי בהרכב הון - מניות-הפחתת הון מוקצה |
| 2026-08-05 | דו~ח שנתי-הוספת בעל תפקיד |
| 2026-08-05 | דו~ח שנתי-עדכון תחום עיסוק |
| 2026-08-05 | עדכון הפרה |
| 2026-08-05 | דו~ח שנתי-שינוי בהוראות בתקנון |
| 2026-05-03 | עדכון דירקטורים-עדכון מנהלים |
| 2026-08-02 | העברת מניות |