About
Web Tracking and Analytics
Oribi helps businesses understand their website results and make data-driven decisions by helping them understand which marketing channels, activities, and web pages perform best in order to reach impactful results. Oribi alerts users about data insights worth noticing, providing smart insights and encouraging them to ask the right questions about their website. Oribi's technology allows users to set goals and spot trends without relying on web developers to manipulate and update code, thus making Oribi suitable for businesses of any size.
Identity
| Name | Oribi |
|---|---|
| Slug | oribi |
| Type / kind | startup |
| Crunchbase ID | oribi |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgP7J0b4IDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by LinkedIn on Feb 2022 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Shim'on Rokah St 101, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersWebsite OwnersEnterprise & Professional ServicesEnterprises
Business models
B2B
Tags
marketingweb-platformmonitoringtrackingaudience-targetingconversion-optimizationwebsite-ownersdata-analyticsuser-engagementuser-acquisitionecommerce
Funding
| Total raised | $27.9M |
|---|---|
| Current stage | Acquired |
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