Last updated 2026-07-20
- Acquired by LinkedIn for $80M, Feb 2022
- Raised $15.5M Series B led by MoreTech Ventures, Jan 2021
- Raised $7M Series A led by S Capital VC, Jan 2019
Total raised
$27.9M
Last: Undisclosed Round 2021-02
Stage
Acquired
Founded
2015
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Oribi was an Israel-based marketing analytics company that developed technology to collect data on users' online behavior, helping companies optimize their marketing campaigns. The platform offered seamless integration and automated event tracking for websites without the need for coding, providing a user-friendly experience with features like customer journey funnels and event correlations. Oribi aimed to help businesses of all sizes become data-driven by simplifying the understanding of website results and enabling informed decisions based on clear insights into market performance and user behavior.
Funding history · 3 rounds · $27.9M total
2021-01
B Round
$15.5M
★ MoreTech VenturesTLV PartnersS Capital VCIbex InvestorsSequoia Capital
2019-01
A Round
$7.0M
★ S Capital VC★ TLV Partners★ Sequoia Capital
2016-05
Seed
$5.4M
★ Zohar Gilon★ TLV Partners★ Sequoia Capital
Headcount over time
From 16 (2018-08) to 5 (2024-02) · -11 (-69%) · 42 points · source: Finder history + radar grounding
Q&A
- What is Oribi's primary business?
- Oribi specializes in web tracking and analytics, helping businesses understand website results and make data-driven decisions by identifying top-performing marketing channels, activities, and web pages.
- When was Oribi founded?
- Oribi was founded in October 2015.
- What is Oribi's current status?
- Oribi is currently listed as 'Acquired (Inactive)' due to its acquisition by LinkedIn in February 2022.
- What was Oribi's most recent funding round?
- In February 2021, Oribi raised $15,500,000 in a funding round led by MoreTech Ventures, with participation from.
- What is the total amount of funding Oribi has raised to date?
- Oribi has raised a total of $27,900,000 USD across all funding rounds.
- Which investors participated in Oribi's February 2019 funding round?
- In February 2019, Sequoia Capital and S Capital VC participated in Oribi's funding round.
- Where is Oribi's headquarters located?
- Oribi's headquarters is located in Tel Aviv-Yafo, Israel.
Team · 1
Iris Shoor
Founder · Founder & CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersWebsite OwnersEnterprise & Professional ServicesEnterprises
Business model
B2B
Tags
marketingweb-platformmonitoringtrackingaudience-targetingconversion-optimizationwebsite-ownersdata-analyticsuser-engagementuser-acquisitionecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | oribi.io/ |
|---|---|
| linkedin.com/company/10220085 | |
| facebook.com/getoribi | |
| YouTube | youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g |
Identifiers & details
| Legal name | Oribi Ltd. |
|---|---|
| Founded | 2015-10 |
| Employees (exact) | 5 |
| Offices | Wilmington |
| Status reason | Acquired (Inactive) by LinkedIn on Feb 2022 - closed due to acquisition |
Acquisitions & public offerings
Acquired by LinkedIn 2022-02 $80.0M
Radar intelligence
Patents
| EPO | 4 |
|---|
GitHub
| Top repos | ssh2, react-html-email, couchbase-elasticsearch-connector, cp-helm-charts |
|---|
Web history (Wayback)
| Domain | oribi.io |
|---|
Certificate / subdomain footprint
| Subdomains | 86 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515419216 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-03-10 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 3 — other (1), people (2) |
| Registered address | אלון יגאל 94 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-12 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-03-04 | עדכון דירקטורים-הסרת דירקטור |
| 2026-03-04 | עדכון דירקטורים-הוספת דירקטור |