Oribi

Web Tracking and Analytics

Business Software
Acquired by LinkedIn
Acquired Tel Aviv-Yafo, Israel Founded 2015
Last updated 2026-06-18
Total raised
$27.9M
Last: 2021-02
Stage
Acquired
Founded
2015
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Oribi helps businesses understand their website results and make data-driven decisions by helping them understand which marketing channels, activities, and web pages perform best in order to reach impactful results. Oribi alerts users about data insights worth noticing, providing smart insights and encouraging them to ask the right questions about their website. Oribi's technology allows users to set goals and spot trends without relying on web developers to manipulate and update code, thus making Oribi suitable for businesses of any size.

Funding history · 3 rounds · $27.9M total

Q&A

What is Oribi's primary business?
Oribi specializes in web tracking and analytics, helping businesses understand website results and make data-driven decisions by identifying top-performing marketing channels, activities, and web pages.
When was Oribi founded?
Oribi was founded in October 2015.
What is Oribi's current status?
Oribi is currently listed as 'Acquired (Inactive)' due to its acquisition by LinkedIn in February 2022.
What was Oribi's most recent funding round?
In February 2021, Oribi raised $15,500,000 in a funding round led by MoreTech Ventures, with participation from.
What is the total amount of funding Oribi has raised to date?
Oribi has raised a total of $27,900,000 USD across all funding rounds.
Which investors participated in Oribi's February 2019 funding round?
In February 2019, Sequoia Capital and S Capital VC participated in Oribi's funding round.
Where is Oribi's headquarters located?
Oribi's headquarters is located in Tel Aviv-Yafo, Israel.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersWebsite OwnersEnterprise & Professional ServicesEnterprises
Business model
B2B

Tags

marketingweb-platformmonitoringtrackingaudience-targetingconversion-optimizationwebsite-ownersdata-analyticsuser-engagementuser-acquisitionecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteoribi.io/
LinkedInlinkedin.com/company/10220085
Facebookfacebook.com/getoribi
YouTubeyoutube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g

Identifiers & details

Founded2015-10
Employees (exact)5
OfficesWilmington
Status reasonAcquired (Inactive) by LinkedIn on Feb 2022 - closed due to acquisition

Acquisitions & public offerings

Acquired by LinkedIn 2022-02

Radar intelligence

Patents

EPO4

GitHub

Top reposssh2, react-html-email, couchbase-elasticsearch-connector, cp-helm-charts

Web history (Wayback)

Domainoribi.io

Certificate / subdomain footprint

Subdomains86