Oribi helps businesses understand their website results and make data-driven decisions by helping them understand which marketing channels, activities, and web pages perform best in order to reach impactful results. Oribi alerts users about data insights worth noticing, providing smart insights and encouraging them to ask the right questions about their website. Oribi's technology allows users to set goals and spot trends without relying on web developers to manipulate and update code, thus making Oribi suitable for businesses of any size.