Last updated 2026-07-20
- Acquired by Avid Technology for $65M, Jun 2015
- Raised $6.6M Undisclosed Round led by Viola Growth, Feb 2010
Total raised
$6.6M
Last: Undisclosed Round 2010-03
Stage
Acquired
Founded
1993
Headcount
5
HQ
Kfar Saba, Israel
Sector
Media & Entertainment Technologies
About
Orad Hi-Tec Systems was an Israeli company that developed, marketed, and distributed 3D graphic, video server, and media asset management (MAM) solutions for the TV broadcasting, production studio, and sports event markets worldwide. Their products included virtual sets, sports enhancement tools, virtual advertising, and cloud-based live production. The company was acquired by Avid Technology in 2015 for approximately $60-65 million.
Funding history · 1 round · $6.6M total
2010-02
Undisclosed Round
$6.6M
★ Viola Growth
Headcount over time
From 351 (2016-08) to 240 (2026-07) · -111 (-32%) · 6 points · source: Finder history + radar grounding
Q&A
- What is Orad Hi-Tec Systems' primary business?
- Orad Hi-Tec Systems is a world leader in real-time 3D broadcast graphics, video servers, and media asset management solutions for news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement.
- When was Orad Hi-Tec Systems founded?
- Orad Hi-Tec Systems was founded in May 1993.
- What is the employee count for Orad Hi-Tec Systems?
- Orad Hi-Tec Systems has 1-10 employees.
- Which company acquired Orad Hi-Tec Systems?
- Orad Hi-Tec Systems was acquired by the American firm Avid Technology in April 2015.
- What was the total amount of funding raised by Orad Hi-Tec Systems?
- Orad Hi-Tec Systems raised a total of $6,600,000.
- When was Orad Hi-Tec Systems' last funding round?
- Orad Hi-Tec Systems' last funding round occurred in March 2010.
- Which investor participated in Orad Hi-Tec Systems' funding round?
- Viola Growth participated in Orad Hi-Tec Systems' funding round in March 2010.
- Where is Orad Hi-Tec Systems headquartered?
- Orad Hi-Tec Systems is headquartered in Kefar Sava, Israel.
Team · 2
Avi Sharir
Founder · Founder & CEO
Ofir Benovici
Founder · VP Marketing
Sectors & technology
Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionDigital Content Engagement & Entertainment
Technologies
Communications
Target customers
Communication ServicesBroadband Networks & NGNDiversified Telecommunication Services
Business model
B2B
Tags
advertising3d-technologytelecommunicationvideosportsnewsbroadcasting
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | orad.tv |
|---|---|
| linkedin.com/company/33749 | |
| facebook.com/OradTV?ref=ts | |
| YouTube | youtube.com/user/OradHiTechSystems |
Identifiers & details
| Legal name | Orad Hi-Tec Systems Ltd. |
|---|---|
| Founded | 1993 |
| Employees (exact) | 5 |
| Offices | USA; France; China; Hong Kong; Germany; Singapore; Serbia; UK; Spain; Poland |
| Status reason | Acquired (Inactive) by Avid Technology on Apr 2015 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Avid Technology 2015-06 $65.0M
Radar intelligence
Patents
| EPO | 23 |
|---|
Certificate / subdomain footprint
| Subdomains | 10 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 520044397 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 1992-12-24 |
| Purpose | לעסוק בסוגי עיסוק שפורטו בתקנון |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 6 — charge (1), annual_report (4), violation (1) |
| Registered address | עתירי ידע 1 כפר סבא |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-17 | סילוק שעבוד |
| 2026-02-16 | דו~ח שנתי-עדכון כתובת |
| 2026-02-16 | דו~ח שנתי-עדכון תחום עיסוק |
| 2026-02-16 | עדכון הפרה |
| 2026-02-16 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-02-16 | דו~ח שנתי-הסרת בעל תפקיד |