Highlights
Profile claimed by owner
About
Customer-led AI Marketing Platform for Real-time, Predictive Multichannel Engagement
Optimove is a customer-led marketing platform that combines a real-time CDP, AI decisioning, and multichannel orchestration. The SaaS solution helps B2C brands unify customer data, predict behavior, and deliver personalized campaigns across email, SMS, mobile, web, and ad networks. Marketers use Optimove’s Positionless Marketing Platform and OptiGenie AI to gain self-serve insights, generate content, and run self-optimizing journeys. The result is higher retention, increased customer lifetime value, and leaner CRM teams operating at greater scale.
Identity
| Name | Optimove |
|---|---|
| Slug | optimove |
| Former names | Mobius Solutions |
| Type / kind | startup |
| Crunchbase ID | optimove |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6ZscsKDA |
Status
| Status | active |
|---|---|
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | HaShlosha St 2, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business models
B2B
Tags
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailers
Funding
| Total raised | $95.0M |
|---|---|
| Current stage | Series B |
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