Total raised
$95.0M
Last: Series B 2021-09
Stage
Series B
Founded
2009
Headcount
572
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Optimove is a customer-led marketing platform that combines a real-time CDP, AI decisioning, and multichannel orchestration. The SaaS solution helps B2C brands unify customer data, predict behavior, and deliver personalized campaigns across email, SMS, mobile, web, and ad networks. Marketers use Optimove’s Positionless Marketing Platform and OptiGenie AI to gain self-serve insights, generate content, and run self-optimizing journeys. The result is higher retention, increased customer lifetime value, and leaner CRM teams operating at greater scale.
Funding history · 2 rounds · $95.0M total
2021-09
Series B
$75.0M
2016-09
Series A
$20.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailers