Last updated 2026-07-20
- Raised $75M Series B led by Summit Partners, Aug 2021
- Raised $20M Series A led by IGP - Israel Growth Partners, Aug 2016
Total raised
$95.0M
Last: Undisclosed Round 2021-09
Stage
Series B
Founded
2009
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services. Optimove's mission is to unlock the full power of every marketer and every marketing team to do anything and be everything through Positionless Marketing, putting Data Power, Creative Power, and Optimization Power directly in the hands of every marketer.
Funding history · 2 rounds · $95.0M total
2021-08
B Round
$75.0M
★ Summit PartnersIGP - Israel Growth Partners
2016-08
A Round
$20.0M
★ IGP - Israel Growth Partners
Headcount over time
From 107 (2016-10) to 589 (2026-03) · +482 (+450%) · 69 points · source: Finder history + radar grounding
Q&A
- What is Optimove's primary business?
- Optimove is a customer-led marketing platform that combines a real-time Customer Data Platform (CDP), AI decisioning, and multichannel orchestration to help B2C brands unify customer data, predict behavior, and deliver personalized campaigns.
- When was Optimove founded?
- Optimove was founded in February 2009.
- How much capital has Optimove raised in total?
- Optimove has raised a total of $95,000,000 USD across its funding rounds.
- When was Optimove's most recent funding round and who were the lead investors?
- Optimove's most recent funding round occurred in September 2021, with Summit Partners as a lead investor.
- Where is Optimove headquartered?
- Optimove is headquartered in Tel Aviv-Yafo, Israel.
- Does Optimove have international offices?
- Yes, Optimove has offices in New York, USA, and London, UK.
- Who are the founders of Optimove?
- The founders of Optimove are Pini Yakuel and Rony Vexelman.
Team · 2
Pini Yakuel
Founder · Co-Founder & CEO
Shachar Cohen
Founder · Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | optimove.com |
|---|---|
| linkedin.com/company/227901 | |
| X / Twitter | twitter.com/Optimove |
| facebook.com/optimove | |
| YouTube | youtube.com/channel/UC4iudazZpu75RgMsXwuZ1cQ |
| instagram.com/go_optimove | |
| Wikipedia | en.wikipedia.org/wiki/Optimove |
| Wikidata | wikidata.org/wiki/Q17051591 |
Identifiers & details
| Legal name | Mobius Solutions Ltd. |
|---|---|
| Former names | Mobius Solutions |
| Founded | 2009 |
| Employees (exact) | 559 |
| Offices | New York; United Kingdom |
| Wikidata QID | Q17051591 |
Radar intelligence
Open jobs — greenhouse
| Total open | 7 |
|---|---|
| Remote | 0 |
| By department | Technology Operations (1), Product (1), Finance (1), Professional Services (1), Customer Success (3) |
| By location | Estonia (1), Tel Aviv (1), London (2), Dundee, Scotland (1), Brazil (1), Colombia (1) |
| Title | Location | Department |
|---|---|---|
| ProdOps & Support Engineer | Estonia | Technology Operations |
| Senior Product Manager | Tel Aviv | Product |
| Billing & Collections Associate | London | Finance |
| Customer Solution Engineer | Dundee, Scotland | Professional Services |
| Enterprise Customer Success Manager | London | Customer Success |
| Onboarding Project Manager - LATAM | Brazil | Customer Success |
| Onboarding Project Manager - LATAM | Colombia | Customer Success |
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | optimove.com |
|---|
Wikidata
| QID | Q17051591 |
|---|
Certificate / subdomain footprint
| Subdomains | 31 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515245173 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-02-22 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 3 — violation (1), people (2) |
| Registered address | השלושה 2 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2026-04-09 | עדכון דירקטורים-הסרת דירקטור |
| 2026-05-07 | עדכון בעלי תפקידים |