Last updated 2026-06-18
- Raised $75M funding round led by Summit Partners, Sep 2021
- Raised $20M funding round, Sep 2016
Total raised
$95.0M
Last: 2021-09
Stage
Series B
Founded
2009
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Optimove is a customer-led marketing platform that combines a real-time CDP, AI decisioning, and multichannel orchestration. The SaaS solution helps B2C brands unify customer data, predict behavior, and deliver personalized campaigns across email, SMS, mobile, web, and ad networks. Marketers use Optimove’s Positionless Marketing Platform and OptiGenie AI to gain self-serve insights, generate content, and run self-optimizing journeys. The result is higher retention, increased customer lifetime value, and leaner CRM teams operating at greater scale.
Funding history · 2 rounds · $95.0M total
2021-09
2016-09
$20.0M
Q&A
- What is Optimove's primary business?
- Optimove is a customer-led marketing platform that combines a real-time Customer Data Platform (CDP), AI decisioning, and multichannel orchestration to help B2C brands unify customer data, predict behavior, and deliver personalized campaigns.
- When was Optimove founded?
- Optimove was founded in February 2009.
- How much capital has Optimove raised in total?
- Optimove has raised a total of $95,000,000 USD across its funding rounds.
- When was Optimove's most recent funding round and who were the lead investors?
- Optimove's most recent funding round occurred in September 2021, with Summit Partners as a lead investor.
- Where is Optimove headquartered?
- Optimove is headquartered in Tel Aviv-Yafo, Israel.
- Does Optimove have international offices?
- Yes, Optimove has offices in New York, USA, and London, UK.
- Who are the founders of Optimove?
- The founders of Optimove are Pini Yakuel and Rony Vexelman.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceNatural Language Processing
Target customers
Financial ServicesFinancial InstitutionsConsumersProfessionals & Gig EconomyOnline RetailersEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
Verified
Tags
customer-engagementmarketingpersonalizationcustomer-retentioncustomer-loyaltycampaign-optimizationpredictive-marketingbehavior-analyticssaasadvertisingartificial-intelligenceecommerceconversion-optimizationbig-data-analyticsfinancial-institutionsnatural-language-processingretailersonline-retailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | optimove.com |
|---|---|
| linkedin.com/company/227901 | |
| X / Twitter | twitter.com/Optimove |
| facebook.com/optimove | |
| YouTube | youtube.com/channel/UC4iudazZpu75RgMsXwuZ1cQ |
| instagram.com/go_optimove | |
| Wikipedia | en.wikipedia.org/wiki/Optimove |
| Wikidata | wikidata.org/wiki/Q17051591 |
Identifiers & details
| Former names | Mobius Solutions |
|---|---|
| Founded | 2009-2 |
| Employees (exact) | 572 |
| Offices | New York; United Kingdom |
| Wikidata QID | Q17051591 |
Radar intelligence
Open jobs — greenhouse
| Total open | 6 |
|---|---|
| Remote | 0 |
| By department | Technology Operations (1), Customer Success (3), Professional Services (1), Finance (1) |
| By location | Estonia (1), Colombia (1), Brazil (1), London (2), Dundee, Scotland (1) |
| Title | Location | Department |
|---|---|---|
| ProdOps & Support Engineer | Estonia | Technology Operations |
| Onboarding Project Manager - LATAM | Colombia | Customer Success |
| Onboarding Project Manager - LATAM | Brazil | Customer Success |
| Enterprise Customer Success Manager | London | Customer Success |
| Customer Solution Engineer | Dundee, Scotland | Professional Services |
| Billing & Collections Associate | London | Finance |
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | optimove.com |
|---|
Wikidata
| QID | Q17051591 |
|---|
Certificate / subdomain footprint
| Subdomains | 31 |
|---|