Optimalya provides a content supply-side platform (CSSP) designed specifically for content recommendation. Through the use of smart tags, Optimalyas CSSP enables premium publishers to get the best content recommendation results for their users. With Optimalya, publishers benefit from real-time algorithmic optimization for content recommendation with access to all available demand through multiple content networks. At the same time, content networks get dynamic access to a vast supply of content recommendation assets within multiple web and mobile publishers.