Last updated 2026-07-20
- Acquired by AppsFlyer, Dec 2023
- Raised $6M Seed round led by S Capital VC, Feb 2020
Total raised
$6.0M
Last: Undisclosed Round 2020-03
Stage
Acquired
Founded
2020
Headcount
9
HQ
Ra'anana, Israel
Sector
Business Software
About
Oolo developed an artificial intelligence system that autonomously monitors ad performance on media outlet websites to identify potential monetization issues. The company's software connects directly to data sources and analyzes systems to detect anomalies, translating them into actionable business imperatives. It provides round-the-clock monitoring to ensure continuous growth and revenue, leveraging machine learning and domain expertise to help web and app publishers extract actionable business insights.
Funding history · 1 round · $6.0M total
2020-02
Seed
$6.0M
★ S Capital VC2B.VCRami Beracha
Headcount over time
From 14 (2019-11) to 8 (2025-12) · -6 (-43%) · 45 points · source: Finder history + radar grounding
Q&A
- What is oolo AI's primary business focus?
- Oolo AI is a digital platform that uses machine learning to identify unusual data patterns, translating them into potential business opportunities and providing decision alerts for growth and revenue generation.
- When was oolo AI acquired and by whom?
- Oolo AI was acquired by AppsFlyer in December 2023. Following the acquisition, oolo AI ceased to operate independently and was integrated into AppsFlyer as 'oolo by AppsFlyer'.
- How much funding did oolo AI raise in total?
- Oolo AI raised a total of $6 million in funding.
- Which investors participated in oolo AI's funding round?
- In March 2020, oolo AI secured $6 million in a funding round led by S Capital VC and joined by 2B.VC.
- What is the employee count for oolo AI?
- Oolo AI has an employee count in the 1-10 range.
- What was the reported value of AppsFlyer's acquisition of oolo AI?
- The acquisition of oolo AI by AppsFlyer in December 2023 was an all-stock deal reportedly worth several tens of millions of dollars.
- What key product did oolo AI launch in December 2022?
- In December 2022, oolo AI launched a new user acquisition (UA) product, extending its automated data review and interpretation capabilities to UA efforts.
- What new monitoring capability did oolo AI introduce in February 2023?
- In February 2023, oolo AI launched automated A/B test monitoring, extending its Deep Monitoring solution to help digital publishers and advertisers reach conclusions quicker and more accurately.
Team · 2
Yuval Brener
Founder · Co-Founder & CEO
Roey Yaniv
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesMobileWebSoftwareArtificial IntelligenceMachine LearningDeep Learning
Target customers
Media & EntertainmentMediaGaming IndustryContent ProductionEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
adtechmonitoringsoftware-applicationsartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/28483347 | |
| facebook.com/people/oolo/100062947254193 | |
| YouTube | youtube.com/channel/UCOERRxShnAh7Edmw-ZhNMPg/featured |
| Crunchbase | crunchbase.com/organization/oolo |
Identifiers & details
| Legal name | Oolo AI Ltd. |
|---|---|
| Founded | 2020 |
| Employees (exact) | 9 |
| Status reason | Acquired (Inactive) by AppsFlyer on Dec 2023 - ceased to operate |
Acquisitions & public offerings
Acquired by AppsFlyer 2023-12
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514667153 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-09-14 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — violation (1), annual_report (1) |
| Registered address | האודם 13 הוד השרון |
Recent registry events
| Date | Event |
|---|---|
| 2026-07-05 | עדכון הפרה |
| 2026-07-05 | דו~ח שנתי-הסרת דירקטור |