Last updated 2026-06-18
- Acquired by AppsFlyer, Dec 2023
- Raised $6M funding round led by S Capital VC, Mar 2020
Total raised
$6.0M
Last: 2020-03
Stage
Acquired
Founded
2020
Headcount
7
HQ
Ra'anana
Sector
Business Software
About
Oolo is a digital platform designed to identify and examine unusual data patterns. At its core, the system uses machine learning to recognize these patterns and then translates them into potential business opportunities that users can understand and act upon. Essentially, oolo acts as a bridge between complex data dynamics and practical business decisions. When the system identifies significant changes or trends in data related to growth and revenue generation, it notifies users. This way, oolo helps businesses make informed decisions by converting intricate data findings into clear business directives.
Funding history · 1 round · $6.0M total
2020-03
Q&A
- What is the current status of oolo AI?
- oolo AI was acquired by AppsFlyer in December 2023 and has ceased to operate as an independent entity, now functioning as "oolo by AppsFlyer".
- When was oolo AI acquired and by whom?
- oolo AI was acquired by AppsFlyer in December 2023.
- How much funding did oolo AI raise?
- oolo AI raised a total of $6 million in funding.
- Which investors participated in oolo AI's funding round?
- S Capital VC and 2B.VC were among the investors in oolo AI's funding round in March 2020.
- What is oolo AI's primary business focus?
- oolo AI is a digital platform that uses machine learning to identify unusual data patterns, translating them into business opportunities and providing precise decision alerts, particularly for growth and revenue generation.
- What was a key product development for oolo AI in late 2022?
- In December 2022, oolo AI launched a new user acquisition (UA) product, extending its automated data review and interpretation capabilities to UA efforts.
- What was a significant product enhancement by oolo AI in early 2023?
- In February 2023, oolo AI launched automated A/B test monitoring, extending its Deep Monitoring solution to help digital publishers and advertisers reach conclusions quicker and more accurately.
- What is the employee count for oolo AI?
- oolo AI has an employee count in the 1-10 range.
Team · 2
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesMobileWebSoftwareArtificial IntelligenceMachine LearningDeep Learning
Target customers
Media & EntertainmentMediaGaming IndustryContent ProductionEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Tags
adtechmonitoringsoftware-applicationsartificial-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/28483347 | |
| facebook.com/people/oolo/100062947254193 | |
| YouTube | youtube.com/channel/UCOERRxShnAh7Edmw-ZhNMPg/featured |
| Crunchbase | crunchbase.com/organization/oolo |
Identifiers & details
| Founded | 2020-1 |
|---|---|
| Employees (exact) | 7 |
| Status reason | Acquired (Inactive) by AppsFlyer on Dec 2023 - ceased to operate |
Acquisitions & public offerings
Acquired by AppsFlyer 2023-12