Oddity

A consumer tech platform that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries.

Retail Platforms
Public on NASDAQ on Jul, 2023
Public Tel Aviv-Yafo, Israel Founded 2013
Last updated 2026-07-20
Total raised
$164.0M
Last: Public Offering 2023-07
Stage
Public
Founded
2013
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms

About

ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products. ODDITY owns IL MAKIAGE and SpoiledChild. The company operates with business headquarters in New York City, an R&D center in Tel Aviv, Israel, and a biotechnology lab in Boston.

Funding history · 3 rounds · $164.0M total

2023-06
Follow-on PO Undisclosed
2021-12
Secondary $130.0M
★ Thomas Tull★ Fidelity Ventures★ Franklin Templeton★ First Light Capital Group
2017-05
Undisclosed Round $34.0M
★ L Catterton

Headcount over time

From 303 (2023-07) to 679 (2026-03) · +376 (+124%) · 16 points · source: Finder history + radar grounding
6790 2023-07 2026-03

Q&A

When did Oddity go public and on which stock exchange?
Oddity went public in July 2023 on NASDAQ, with a valuation of $2 billion.
What was Oddity's most recent acquisition?
Oddity acquired Revela in March 2023 for $76 million.
Which investors participated in Oddity's secondary market round in January 2022?
In January 2022, Oddity raised $130 million in a secondary market round with participation from Thomas Tull.
What is Oddity's primary business?
Oddity is a consumer tech company that builds and scales digital-first brands to disrupt the beauty and wellness industries, utilizing data and AI for personalized product recommendations.
How many employees does Oddity have?
Oddity has over 500 employees.
Who are the co-founders of Oddity?
Oddity was co-founded by Oran Holtzman, who serves as CEO, and Shiran Holtzman-Erel, who serves as CPO.
What technologies does Oddity utilize in its operations?
Oddity utilizes Artificial Intelligence, Machine Learning, and Computer Vision in its operations.
What is Oddity's market capitalization?
Oddity's market capitalization is $1,843,935,457.

Team · 4

Oran Holtzman
Founder · Co-founder & CEO
Shiran Holtzman-Erel
Founder · Co-founder & CPO
Niv Price
CTO
Chief Vision Officer

Sectors & technology

Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Artificial IntelligenceMachine LearningComputer Vision
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer GoodsBeauty & CosmeticsConsumers
Business model
B2BB2C

Highlights

1 Patents

Tags

single-seller-platformwellnessunicorn-2022skin-care
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websiteoddity.com/
LinkedInlinkedin.com/company/80031667
Crunchbasecrunchbase.com/organization/oddity-7f15

Identifiers & details

Legal nameODDITY Tech Ltd.
Founded2013-6
Employees (exact)658
OfficesNew York
Market cap$1.8B
Status reasonPublic on NASDAQ on Jul, 2023

Acquisitions & public offerings

AcquiredDateAmount
2023-03$76.0M
2021-08$40.0M
TypeDateExchangeTickerAmount
2023-07ODD$423.0M

Radar intelligence

Patents

EPO8

Web history (Wayback)

Domainoddity.com

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514936269
Statusפעילה
Corp typeישראלית חברה ציבורית
Incorporated2013-06-23
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events1 — people (1)
Registered addressהחרש 8 תל אביב - יפו

Recent registry events

DateEvent
2026-02-17עדכון בעלי תפקידים