Last updated 2026-06-20
- Went public (ODD), Jul 2023
- Raised $423M IPO, Jul 2023
- Raised $130M secondary_market led by Thomas Tull, Jan 2022
Total raised
$457.0M
Last: IPO 2023-07
Stage
Public
Founded
2013
Headcount
500+
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
ODDITY is a consumer tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company owns IL MAKIAGE and SpoiledChild. Oddity uses data and AI to develop brands and make tailored product recommendations for customers. The company uses data science to identify consumer needs and develops solutions in the form of beauty, wellness, and tech products
Funding history · 5 rounds · $457.0M total
2017-06
undisclosed_round
$34.0M
2021-08
acquisition
$40.0M
2022-01
secondary_market
$130.0M
2023-03
acquisition
$76.0M
2023-07
IPO
$423.0M
Q&A
- When did Oddity go public and on which stock exchange?
- Oddity went public in July 2023 on NASDAQ, with a valuation of $2 billion.
- What was Oddity's most recent acquisition?
- Oddity acquired Revela in March 2023 for $76 million.
- Which investors participated in Oddity's secondary market round in January 2022?
- In January 2022, Oddity raised $130 million in a secondary market round with participation from Thomas Tull.
- What is Oddity's primary business?
- Oddity is a consumer tech company that builds and scales digital-first brands to disrupt the beauty and wellness industries, utilizing data and AI for personalized product recommendations.
- How many employees does Oddity have?
- Oddity has over 500 employees.
- Who are the co-founders of Oddity?
- Oddity was co-founded by Oran Holtzman, who serves as CEO, and Shiran Holtzman-Erel, who serves as CPO.
- What technologies does Oddity utilize in its operations?
- Oddity utilizes Artificial Intelligence, Machine Learning, and Computer Vision in its operations.
- What is Oddity's market capitalization?
- Oddity's market capitalization is $1,843,935,457.
Team · 4
Founder · Co-founder & CEO
Niv Price
CTO
Chief Vision Officer
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Artificial IntelligenceMachine LearningComputer Vision
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer GoodsBeauty & CosmeticsConsumers
Business model
B2BB2C
Highlights
1 Patents
Tags
single-seller-platformwellnessunicorn-2022skin-care
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | oddity.com/ |
|---|---|
| linkedin.com/company/80031667 | |
| Crunchbase | crunchbase.com/organization/oddity-7f15 |
Identifiers & details
| Founded | 2013-6 |
|---|---|
| Employees (exact) | 657 |
| Offices | New York |
| Market cap | $1.8B |
| Status reason | Public on NASDAQ on Jul, 2023 |
Acquisitions & public offerings
| Acquired | Date | Amount |
|---|---|---|
| 2023-03 | $76.0M | |
| 2021-08 | $40.0M |
| Type | Date | Exchange | Ticker | Amount |
|---|---|---|---|---|
| 2023-07 | ODD | $423.0M |