Total raised
$457.0M
Last: Secondary 2022-01
Stage
Public
Founded
2013
Headcount
657
HQ
Tel Aviv-Yafo
Sector
Retail Platforms
About
ODDITY is a consumer tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company owns IL MAKIAGE and SpoiledChild. Oddity uses data and AI to develop brands and make tailored product recommendations for customers. The company uses data science to identify consumer needs and develops solutions in the form of beauty, wellness, and tech products
Funding history · 2 rounds · $457.0M total
2022-01
Secondary
$130.0M
2017-06
Undisclosed
$34.0M
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Artificial IntelligenceMachine LearningComputer Vision
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumerConsumer GoodsBeauty & CosmeticsConsumers
Business model
B2BB2C
Highlights
1 Patents
Tags
single-seller-platformwellnessunicorn-2022skin-care