Last updated 2026-08-28
Total raised
—
Stage
—
Founded
2020
Headcount
1-10
HQ
Tel Aviv, Israel
Sector
PropTech
Website ↗Registrar ID: 516302338 (Novotny Ltd. (Aspulsai, Proply))
About
Proply is an AI-based decision-support platform that helps individuals in Israel make informed real estate and mortgage decisions. It combines market data, proprietary algorithms, artificial intelligence, and human real estate expertise to provide personalized reports for buying, selling, financing, and investing in real estate. The platform offers financial diagnostics, mortgage planning, property valuation, selling strategies, and investment planning. Proply operates under the Anglo Saxon real estate network via asplusai.com.
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Novotny Ltd. (Aspulsai, Proply)'s primary business?
- Novotny Ltd. (Aspulsai, Proply) operates an AI-based decision engine designed to assist individuals with real estate and mortgage decisions in Israel.
- When was Novotny Ltd. (Aspulsai, Proply) founded?
- Novotny Ltd. (Aspulsai, Proply) was founded in 2020.
- Where is Novotny Ltd. (Aspulsai, Proply) headquartered?
- Novotny Ltd. (Aspulsai, Proply) is headquartered in Tel Aviv, Israel.
- Who are the co-founders of Novotny Ltd. (Aspulsai, Proply)?
- The co-founders of Novotny Ltd. (Aspulsai, Proply) are Ron Novotny and Ofer Shor, both appointed in January 2026.
- What technologies does Novotny Ltd. (Aspulsai, Proply) utilize?
- Novotny Ltd. (Aspulsai, Proply) utilizes AI and algorithms as its core technologies.
- What markets does Novotny Ltd. (Aspulsai, Proply) target?
- Novotny Ltd. (Aspulsai, Proply) primarily targets the Israeli market.
- What customer segments does Novotny Ltd. (Aspulsai, Proply) serve?
- Novotny Ltd. (Aspulsai, Proply) serves both B2B and B2C customer segments.
Team · 2
Ron Novotny
Founder · Co-Founder
Ofer Shor
Founder · Co-Founder
Sectors & technology
Primary sector
PropTech
Technologies
Target customers
Business model
B2CB2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | asplusai.com |
|---|
Identifiers & details
| Founded | 2020 |
|---|
Radar intelligence
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516302338 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-12-27 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | ויסוצקי 6 תל אביב - יפו |