Last updated 2026-08-21
Total raised
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Stage
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Founded
2020
Headcount
—
HQ
Tel Aviv, Israel
Sector
Real Estate Technology
About
Proply is an AI-based decision-support platform for individuals navigating real estate and mortgage decisions in Israel. It combines fresh market data, proprietary algorithms, and human real estate expertise to help users model new mortgages, refinance existing loans, plan property purchases, evaluate asking prices, and design investment strategies.
Q&A
- What is Novotny Ltd. (Aspulsai, Proply)'s primary business?
- Novotny Ltd. (Aspulsai, Proply) operates an AI-based decision engine designed to assist individuals with real estate and mortgage decisions in Israel.
- When was Novotny Ltd. (Aspulsai, Proply) founded?
- Novotny Ltd. (Aspulsai, Proply) was founded in 2020.
- Where is Novotny Ltd. (Aspulsai, Proply) headquartered?
- Novotny Ltd. (Aspulsai, Proply) is headquartered in Tel Aviv, Israel.
- Who are the co-founders of Novotny Ltd. (Aspulsai, Proply)?
- The co-founders of Novotny Ltd. (Aspulsai, Proply) are Ron Novotny and Ofer Shor, both appointed in January 2026.
- What technologies does Novotny Ltd. (Aspulsai, Proply) utilize?
- Novotny Ltd. (Aspulsai, Proply) utilizes AI and algorithms as its core technologies.
- What markets does Novotny Ltd. (Aspulsai, Proply) target?
- Novotny Ltd. (Aspulsai, Proply) primarily targets the Israeli market.
- What customer segments does Novotny Ltd. (Aspulsai, Proply) serve?
- Novotny Ltd. (Aspulsai, Proply) serves both B2B and B2C customer segments.
Team · 2
Ron Novotny
Founder · Co-founder
Ofer Shor
Founder · Co-founder
Sectors & technology
Primary sector
Real Estate Technology
Technologies
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | asplusai.com |
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Identifiers & details
| Founded | 2020 |
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