Last updated 2026-07-26
- Raised $2.5M debt round led by Silicon Valley Bank, Jun 2017
Total raised
$2.5M
Last: Undisclosed Round 2017-07
Stage
Mature
Founded
2015
Headcount
4
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
NovoRoll helps publishers, SSPs, and ad networks better monetize their traffic by introducing high paying, native and interstitial out-stream video formats. Their solution was designed to seamlessly work with any ad-serving solution and supports both VAST and VPAID formats. With one simple HTML tag, publishers can start monetizing their desktop and mobile inventory (iOS and Android) with higher CPMs. All of their IAB certified ad units auto-play on any device and in various customizable formats.
Funding history · 1 round · $2.5M total
2017-06
Debt Financing
$2.5M
★ Silicon Valley Bank
Headcount over time
From 14 (2017-04) to 11 (2026-07) · -3 (-21%) · 9 points · source: Finder history + radar grounding
Q&A
- What is NovoRoll's primary business?
- NovoRoll helps publishers, SSPs, and ad networks monetize their traffic by introducing high-paying, native, and interstitial out-stream video formats.
- When was NovoRoll founded?
- NovoRoll was founded in January 2015.
- Where is NovoRoll headquartered?
- NovoRoll is headquartered in Tel Aviv-Yafo, Israel.
- How many employees does NovoRoll currently have?
- NovoRoll currently has 11 employees, according to data from July 2026.
- What is NovoRoll's total amount raised to date?
- NovoRoll has raised a total of $2,500,000.
- Which investor participated in NovoRoll's Debt Financing round in July 2017?
- Silicon Valley Bank participated in NovoRoll's Debt Financing round in July 2017.
- Who are the co-founders of NovoRoll?
- The co-founders of NovoRoll are Oded Pelled and Yuval Gliks.
- What is the primary sector NovoRoll operates in?
- NovoRoll's primary sector is Business Software.
Team · 2
Oded Pelled
Founder · Co-founder & Board Member
Yuval Gliks
Founder · Co-founder & CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B
Tags
video-advertisingmobile-advertisingadtechaudience-targetingpublishersmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | novoroll.com |
|---|---|
| linkedin.com/company/7590748 | |
| YouTube | youtube.com/channel/UCcZY8uLhcSjAp6g5bw2ni3Q |
Identifiers & details
| Founded | 2015-1 |
|---|---|
| Employees (exact) | 4 |
| Offices | San Francisco |
Radar intelligence
Web history (Wayback)
| Domain | novoroll.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515427862 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-04-03 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — annual_report (1), other (1) |
| Registered address | אחד העם 54 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-11-30 | דו~ח שנתי |
| 2025-12-15 | עדכון חיובים במג~ק |