Last updated 2026-07-26
- Raised $30M C Round Extension led by Cross Creek, Mar 2024
- Raised $50M Series C led by Cross Creek, Apr 2023
- Raised $15M B Round Extension led by IGP - Israel Growth Partners, Apr 2021
Total raised
$118.0M
Last: Undisclosed Round 2024-04
Stage
Series C
Founded
2009
Headcount
240
HQ
Netanya, Israel
Sector
Fintech & Insurtech
About
Novidea is an Insurtech company that offers a cloud-native, data-driven insurance management system. Its platform is built on Salesforce and is designed to digitalize and optimize the entire insurance distribution lifecycle, from quotes and upselling to accounting and claims. The platform provides a unified view of customers and stakeholders, streamlines access to data, and offers real-time business intelligence and workflow management for insurance professionals. Novidea aims to replace outdated legacy systems and data silos, enabling operational efficiencies and a seamless digital experience for its users. The company currently serves more than 380 customers worldwide.
Funding history · 5 rounds · $118.0M total
2024-03
C Round Extension
$30.0M
★ Cross Creek★ JAL Ventures★ KT Squared LLC★ Battery Ventures★ HarbourVest Partners★ IGP - Israel Growth Partners
2023-04
C Round
$50.0M
★ Cross Creek★ Battery VenturesJAL VenturesKT Squared LLCIGP - Israel Growth Partners
2021-04
B Round Extension
$15.0M
★ IGP - Israel Growth Partners2B.VCJAL VenturesKT Squared LLC
2020-10
B Round
$15.0M
★ JAL Ventures2B.VCKT Squared LLCSalesforce Ventures
2018-09
A Round
$8.0M
★ 2B.VC★ KT Squared LLC★ Salesforce Ventures
Headcount over time
From 34 (2018-09) to 240 (2026-07) · +206 (+606%) · 63 points · source: Finder history + radar grounding
Q&A
- What is Novidea Software's primary business?
- Novidea Software provides a cloud-based, data-driven insurance management platform designed for brokers, agents, and MGAs to digitalize and optimize the entire insurance distribution lifecycle.
- When was Novidea Software founded?
- Novidea Software was founded in 2009.
- What was Novidea Software's most recent funding round?
- In April 2024, Novidea Software raised an additional $30 million in Series C funding from HarbourVest Partners, bringing its total Series C round to $80 million.
- Who were the lead investors in Novidea Software's latest Series C funding in April 2024?
- The latest Series C funding in April 2024 was led by HarbourVest Partners, joining existing investors Battery Ventures.
- What was the total amount raised by Novidea Software to date?
- Novidea Software has raised a total of $120 million in funding.
- How many employees does Novidea Software currently have?
- Novidea Software has an employee count in the 201-500 range.
- Where are Novidea Software's main offices located?
- Novidea Software has its headquarters in Netanya, Israel, with additional offices in New York, United States; Sevilla, Spain; and London, United Kingdom.
- What was Novidea Software's Series C funding round in May 2023?
- In May 2023, Novidea Software raised $50 million in Series C funding, led by.
Team · 4
Roi Agababa
Founder · CEO
Sharone Volk
Founder · Co-founder, VP Architecture
Rolan Shkolnik
Founder · Founder
Igal Lebedev
Founder · Founder
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechInsurtechBusiness SoftwareIT, R&D & Data SolutionsSoftware Development Tools
Technologies
Data StorageCDNCloudPlatforms & InterfacesWeb
Target customers
Financial ServicesFinancial ProductsInsurance
Business model
B2B
Tags
salesproductivitysaasinsurance-companiesbrokersback-officefintechenterprise-solutionsinsurtechbig-data-analyticssoftware-applicationsportfolio-managementunderwritingrisk-managementcompliancemanagement-solutionsbusiness-intelligence
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | novidea.com |
|---|---|
| linkedin.com/company/1624099 | |
| YouTube | youtube.com/channel/UC_zLIYG3uK0n4F1pHi4Uu3Q |
Identifiers & details
| Legal name | NOVIDEA LIMITED |
|---|---|
| Former names | Novo Idea Software Ltd. |
| Founded | 2009 |
| Employees (exact) | 240 |
| Offices | New York; Sevilla; United Kingdom |
Radar intelligence
Open jobs — ashby
| Total open | 2 |
|---|---|
| Remote | 2 |
| Title | Location | Department |
|---|---|---|
| Enterprise Sales Manager | ||
| Head of Demand Generation & Growth |
Web history (Wayback)
| Domain | novidea.com |
|---|
Certificate / subdomain footprint
| Subdomains | 8 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514232073 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-01-21 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 1 |
| Registry events | 7 — people (2), charge (1), annual_report (4) |
| Registered address | הפנינה 8 רעננה |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-29 | עדכון דירקטורים-הסרת דירקטור |
| 2026-04-29 | עדכון דירקטורים-הוספת דירקטור |
| 2025-12-25 | רישום שעבוד |
| 2026-07-16 | דו~ח שנתי-הוספת בעל תפקיד |
| 2026-07-16 | דו~ח שנתי-הוספת דירקטור |
| 2026-07-16 | דו~ח שנתי-עדכון כתובת |
| 2026-07-16 | דו~ח שנתי-הקצאת מניות |