Last updated 2026-07-20
- Raised $600k Pre-Seed round, Sep 2022
Total raised
$600K
Last: Undisclosed Round 2022-10
Stage
Pre-Seed
Founded
2022
Headcount
10
HQ
Modi'in-Maccabim-Re'ut, Israel
Sector
Agriculture & Food Technologies
About
Novella Innovative Technology is an Israeli biotech startup that uses plant cell culture to produce pure, standardized phytonutrients from plant cells in controlled environments. Their AuraCell™ platform aims to offer brands a reliable and sustainable alternative to traditional agriculture without using GMOs, reducing resource use by 99%. The company focuses on creating high-value bioactive compounds for the nutraceutical and food industries, with products like Novella Strawberry™ and natural preservatives.
Funding history · 1 round · $600K total
2022-09
Pre-Seed
$600K
Headcount over time
From 1 (2022-08) to 10 (2025-10) · +9 (+900%) · 12 points · source: Finder history + radar grounding
Q&A
- What is Novella Innovative Technology's primary focus?
- Novella Innovative Technology focuses on plant cell cultures for the mass production of cell suspension containing desired secondary metabolites, aiming to eliminate the need for land and water resources in producing plant bioactive compounds.
- When was Novella Innovative Technology founded?
- Novella Innovative Technology was founded in February 2022.
- What is the current employee count for Novella Innovative Technology?
- Novella Innovative Technology has 1-10 employees.
- What is Novella Innovative Technology's primary sector?
- Novella Innovative Technology's primary sector is Agriculture & Food Technologies.
- What is Novella Innovative Technology's current funding stage?
- Novella Innovative Technology is currently in the Pre-Seed funding stage.
- How much funding has Novella Innovative Technology raised in total?
- Novella Innovative Technology has raised a total of $600,000 USD.
- When did Novella Innovative Technology complete its last funding round?
- Novella Innovative Technology completed its last funding round in October 2022, raising $600,000 USD.
- Where is Novella Innovative Technology headquartered?
- Novella Innovative Technology is headquartered in Modi'in-Maccabim-Re'ut, Center District, Israel.
Team · 3
Kobi Avidan
Founder · Co-founder & Chairman
Shimrit Bar-El
Founder · Co-founder & CPO
Itay Dana
Founder · Co-founder & CBDO
Sectors & technology
Primary sector
Agriculture & Food Technologies
Sub-sectors
Climate TechFood & Land UseSustainable FarmingAgriculture & Food TechnologiesAg TechGenetics & Input
Technologies
BiologicalsCells
Target customers
Agriculture & FoodHealthcare & Life SciencesLife SciencesPharmaceuticalsFood Retail & Consumption
Business model
B2B
Tags
sustainable-farmingbiochemical-compoundspharmaceuticalsclimate-technutrition
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | novella.co.il/ |
|---|---|
| linkedin.com/company/81780877 |
Identifiers & details
| Legal name | Novella Innovative Technology, Ltd. |
|---|---|
| Founded | 2022-2 |
| Employees (exact) | 10 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | novella.co.il |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516563392 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2022-02-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 5 — people (2), shares_capital (2), other (1) |
| Registered address | שד הרכס 13 מודיעין-מכבים-רעות |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-13 | עדכון דירקטורים-הוספת דירקטור |
| 2025-12-11 | הקצאת מניות |
| 2026-01-10 | עדכון בעלי תפקידים |
| 2025-12-09 | שינוי בתקנון |
| 2025-12-09 | שינוי בהרכב הון - מניות-פיצול מניה |