Last updated 2026-08-21
Total raised
—
Stage
—
Founded
2014
Headcount
—
HQ
Boston, United States
Sector
Consumer-Oriented Software
About
Nift is an invitation-only network that helps neighborhood businesses get the right local customers to walk through the door. It uses machine learning to match businesses with customers, offering personalized thank-you gifts to drive loyalty, discovery, and measurable results. The platform provides solutions for partnerships, e-commerce brands, and restaurants to acquire customers and drive traffic. Nift aims to connect platforms, brands, and consumers through thank-you moments, fostering brand love and customer loyalty.
Q&A
- What is Nift Networks Inc.'s primary business?
- Nift Networks Inc. operates a platform that enables businesses to thank customers with gifts, aiming to drive revenue and positive experiences. It uses machine learning to match businesses with local customers, offering personalized thank-you gifts to foster loyalty and discovery.
- When was Nift Networks Inc. founded?
- Nift Networks Inc. was founded in 2014.
- Where is Nift Networks Inc. headquartered?
- Nift Networks Inc. is headquartered in Boston, United States.
- Who is the CEO and Founder of Nift Networks Inc.?
- Elery Pfeffer is the CEO and Founder of Nift Networks Inc.
- What technologies does Nift Networks Inc. utilize?
- Nift Networks Inc. utilizes AI and Machine Learning technologies, specifically an AI-powered platform with patented matchmaking technology.
- What are Nift Networks Inc.'s target customer segments?
- Nift Networks Inc. targets SMEs, Restaurants, Community organizations, Home owners, E-commerce brands, and Partnerships.
- What are the primary business models of Nift Networks Inc.?
- Nift Networks Inc. operates on B2B2C, B2B, and B2C business models.
- Which markets does Nift Networks Inc. primarily target?
- Nift Networks Inc. primarily targets the United States, UK, and Canada markets.
- Who is the GM, APAC for Nift Networks Inc. and when were they appointed?
- John McNerney was appointed as the GM, APAC for Nift Networks Inc. in January 2026.
Team · 10
Elery Pfeffer
Founder · CEO & Founder
Lior Nir
Founding Member, Vice President Product Development
Ana Romay
Founding Member, Vice President Brand And User Experience
Kathryn Maguire
Founding Member, VP Business Development
Saket Mehta
Chief Revenue Officer
Bob MacLeod
Vice President of People
Michael Garland
Vice President of Account Management
Mike Whitman
VP, Head of Finance
Marc Mallett
Senior Partner Sales Director
John McNerney
GM, APAC
Sectors & technology
Primary sector
Consumer-Oriented Software
Technologies
Target customers
Business model
B2B2CB2BB2C
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | gonift.com |
|---|
Identifiers & details
| Legal name | Nift Networks Inc. |
|---|---|
| Founded | 2014 |