Ngage Sportek is a sports engagement and data analytics company that is trying to increase engagement between sports fans, teams, and sponsors. The company produces web-based games, including trivia games, which use statistical analytics to enable a better understanding of the participants. The company's proprietary technology allows sports teams to enhance their fan engagement by organizing micro-tournaments for the fans using fun, short, casual games. The company's SaaS platform includes a tournament creation tool that enables users to craft a fully customized tournament using any game within minutes. The platform collects data on the fans and participants and measures the results in real time. Users can select from the company's growing library of games or use a game that the team or the sponsor already holds. Calls-to-action can be set for different demographics or business goals including data collection, purchase, and loyalty scoring. The platform generates insights with a measurable return on investment by gathering data from the fans. It also allows fans to be recognized and awards them for their interactions.
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