Netmask (El-Mar) Internet Technologies Ltd.

Develops non-intrusive software technologies for localization and web manipulation.

Software
Active
Kfar Saba, Israel Founded 2000
Website ↗
Last updated 2026-08-22
Total raised
—
Stage
—
Founded
2000
Headcount
—
HQ
Kfar Saba, Israel
Sector
Software

About

Netmask (El-Mar) Internet Technologies Ltd. was founded in the early 1990s by Eli Marmor, initially as "El-Mar Software." The company specializes in non-intrusive software technologies, which were first used for general projects like porting MAGIC to UNIX and developing XRunner for Mercury Interactive. Later, this technology was applied to localization products, including "The Hebrew Support for Workstations," leading to almost 100 localization projects for UNIX systems and software vendors like Oracle. In the mid-1990s, the company shifted its focus to web technologies, submitting its first patent application in 1997. By 2000, Netmask concentrated on this field, raising seed money from Israeli IT managers. In 2003, Netmask's R&D program was approved by the Chief Scientist within the Ministry of Industry and Trade, and the final version of its flagship product, Netmask.IT!, was released. The company's main product, Netmask.IT!, is a tool for manipulating web pages and software screens externally without needing source code or write access to the back-end site, particularly useful for localization, software distributors, and system integrators. Netmask also developed "The Hebrew Support for UNIX," which became a de-facto standard for Hebrew support on over 20 UNIX platforms. The company has been involved in the Hebrew localization project of OpenOffice.

Q&A

What is Netmask (El-Mar) Internet Technologies Ltd.'s primary business focus?
Netmask (El-Mar) Internet Technologies Ltd. develops non-intrusive software technologies for localization and web manipulation.
When was Netmask (El-Mar) Internet Technologies Ltd. founded?
Netmask (El-Mar) Internet Technologies Ltd. was founded in 2000, evolving from "El-Mar Software" which was established in the early 1990s by Eli Marmor.
Who founded Netmask (El-Mar) Internet Technologies Ltd.?
Eli Marmor founded Netmask (El-Mar) Internet Technologies Ltd.
What is the flagship product of Netmask (El-Mar) Internet Technologies Ltd.?
The company's main product is Netmask.IT!, a tool designed for manipulating web pages and software screens externally without requiring source code or write access to the back-end site.
What specific problem does Netmask.IT! address?
Netmask.IT! is particularly useful for localization, software distributors, and system integrators by allowing external manipulation of web pages and software screens.
What was an early significant achievement of Netmask (El-Mar) Internet Technologies Ltd. in localization?
Netmask (El-Mar) Internet Technologies Ltd. developed "The Hebrew Support for UNIX," which became a de-facto standard for Hebrew support on over 20 UNIX platforms.
In what year did Netmask (El-Mar) Internet Technologies Ltd. release the final version of Netmask.IT!?
The final version of Netmask.IT! was released in 2003.
What is the primary sector of Netmask (El-Mar) Internet Technologies Ltd.?
The primary sector of Netmask (El-Mar) Internet Technologies Ltd. is Software.

Team · 1

Eli Marmor
Founder · Founder

Sectors & technology

Primary sector
Software
Technologies
Target customers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitenetmask.it

Identifiers & details

Legal nameNetmask (El-Mar) Internet Technologies Ltd.
Founded2000