myThings

Customized Programmatic Ad Solutions

Business Software
Non Active, Dec 2017
Mature Tel Aviv-Yafo, Israel Founded 2005
LinkedIn
Last updated 2026-06-18
Total raised
$50.0M
Last: 2017-06
Stage
Mature
Founded
2005
Headcount
28
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

myThings provides cross-device performance advertising for eCommerce brands. The company runs personalized retargeting campaigns on desktop, mobile, and Facebook, personalizing more than 5 billion impressions a month for the largest eCommerce brands in 30 markets, including Adidas, Walmart, ToysRUs, Very.co.uk, Littlewoods, Zalando, Orange, Best Buy, and Microsoft. The company provides advertisers with full visibility into the performance patterns of their audience, while creating fully customized programmatic campaigns capable of meeting their specific business goals. myThings offers deep programmatic inventory access through its integration with more than 16 ad exchanges, including the Facebook Exchange and other leading mobile exchanges, in addition to having direct media partnerships with hundreds of top publishers and premium media networks.

Funding history · 6 rounds · $50.0M total

Q&A

What is myThings' primary business?
myThings provides cross-device performance advertising solutions for eCommerce brands, specializing in personalized retargeting campaigns across desktop, mobile, and Facebook.
When was myThings founded?
myThings was founded in January 2005.
What is the current status of myThings?
myThings is currently inactive, with its status changed in December 2017.
How much funding has myThings raised in total?
myThings has raised a total of $50,000,000 USD across multiple funding rounds.
When was myThings' most recent funding round and who were the investors?
myThings' most recent funding round occurred in June 2017, with Viola Ventures participating.
Which investors participated in myThings' October 2008 funding round?
In October 2008, myThings received funding from Dotcorp Asset Management and Viola Ventures.
What is the employee count for myThings?
myThings has an employee count in the 11-50 range.
Where is myThings headquartered?
myThings is headquartered in Tel Aviv-Yafo, Israel.

Team · 1

Founder · Founder & CEO
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

advertisingbrandingmarketingreal-time-biddingcampaign-managementcampaign-optimizationpersonalizationcustomer-retentioncustomer-loyaltymedia-buyingpublishersadvertiserstargeting
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