myThings

Customized Programmatic Ad Solutions

Business Software
Non Active, Dec 2017
Mature Tel Aviv-Yafo Founded 2005
LinkedIn
Total raised
$50.0M
Last: Series E 2017-06
Stage
Mature
Founded
2005
Headcount
28
HQ
Tel Aviv-Yafo
Sector
Business Software

About

myThings provides cross-device performance advertising for eCommerce brands. The company runs personalized retargeting campaigns on desktop, mobile, and Facebook, personalizing more than 5 billion impressions a month for the largest eCommerce brands in 30 markets, including Adidas, Walmart, ToysRUs, Very.co.uk, Littlewoods, Zalando, Orange, Best Buy, and Microsoft. The company provides advertisers with full visibility into the performance patterns of their audience, while creating fully customized programmatic campaigns capable of meeting their specific business goals. myThings offers deep programmatic inventory access through its integration with more than 16 ad exchanges, including the Facebook Exchange and other leading mobile exchanges, in addition to having direct media partnerships with hundreds of top publishers and premium media networks.

Funding history · 6 rounds · $50.0M total

2017-06
Series E $2.8M
2012-03
Series D $23.0M
2012-02
Undisclosed $2.0M
2010-11
Series C $6.0M
2008-10
Series B $8.2M
2006-04
Series A $8.0M

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesSoftware
Target customers
Media & EntertainmentPublishingEnterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

advertisingbrandingmarketingreal-time-biddingcampaign-managementcampaign-optimizationpersonalizationcustomer-retentioncustomer-loyaltymedia-buyingpublishersadvertiserstargeting