About
mySupermarket is an eCommerce platform that provides brands with access to 5 million monthly grocery shoppers. With mySupermarket, businesses are able to target and engage ROPO (research online, purchase offline) shoppers. Within two days of viewing products online at mySupermarket, 49.5% of shoppers go on to purchase those products in the store. mySupermarket provides a platform to target and communicate with shoppers with straightforward media advertising and in-depth analytics. Brands can A/B test image concepts, run a supporting media campaign, track shopper journey data and demographics, and build a mini-store with subscribers on mySupermarket. mySupermarket has vast amounts of FMCG data collected on a daily basis and organized in a user-friendly way, allowing brands to access real-time marketshare, NPD pricing, and promotional data for free. The company also offers in-depth customized reports.