- Raised $10M funding round, Apr 2012
- Raised $7.4M funding round, Oct 2010
- Raised $7.9M funding round, May 2007
About
mySupermarket is an eCommerce platform that provides brands with access to 5 million monthly grocery shoppers. With mySupermarket, businesses are able to target and engage ROPO (research online, purchase offline) shoppers. Within two days of viewing products online at mySupermarket, 49.5% of shoppers go on to purchase those products in the store. mySupermarket provides a platform to target and communicate with shoppers with straightforward media advertising and in-depth analytics. Brands can A/B test image concepts, run a supporting media campaign, track shopper journey data and demographics, and build a mini-store with subscribers on mySupermarket. mySupermarket has vast amounts of FMCG data collected on a daily basis and organized in a user-friendly way, allowing brands to access real-time marketshare, NPD pricing, and promotional data for free. The company also offers in-depth customized reports.
Funding history · 5 rounds · $32.8M total
Q&A
- What is mySupermarket's primary business?
- mySupermarket is an eCommerce platform that offers a grocery shopping comparison site and provides brands with access to 5 million monthly grocery shoppers for targeted advertising and in-depth analytics.
- When was mySupermarket founded?
- mySupermarket was founded in January 2005.
- What is the current status of mySupermarket?
- mySupermarket is currently inactive, having ceased operations in March 2020.
- How much funding has mySupermarket raised in total?
- mySupermarket has raised a total of $32,800,000.
- Which investors participated in mySupermarket's funding rounds?
- Investors in mySupermarket's funding rounds include Pitango VC and Greylock
- When was mySupermarket's last known funding round?
- mySupermarket's last known funding round occurred in April 2012, raising $10,000,000.
- What is mySupermarket's employee count?
- mySupermarket has an employee bucket range of 1-10 employees.
- Where is mySupermarket's headquarters located?
- mySupermarket's headquarters is located in Lod, Center District, Israel.
Team · 1
Sectors & technology
Tags
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/236331 | |
| facebook.com/mySupermarket | |
| YouTube | youtube.com/channel/UCZ7AUVBwF_0djZukh0-9gUg |
Identifiers & details
| Founded | 2005-1 |
|---|---|
| Employees (exact) | 10 |
| Offices | London |
| Status reason | Non Active, Mar 2020 ceased to operate |