MyElla Ltd.

Myella helps users manage their finances by bringing together income, bills, accounts, cards, and debts into one clear plan.

Fintech
acquired
Tel Aviv, Israel Founded 2017
Last updated 2026-08-23
Total raised
Stage
Founded
2017
Headcount
HQ
Tel Aviv, Israel
Sector
Fintech

About

myElla (aka: Marktrix) is an AI-Based Virtual Marketing Agent committed to empowering businesses through data-driven insights, content creation, and real-time marketing management. It aims to help SMB's accelerate growth through AI, providing expert-level skills at platform-level cost and speed.

Q&A

What is the current status of MyElla Ltd.?
MyElla Ltd. is currently listed as acquired.
When was MyElla Ltd. founded?
MyElla Ltd. was founded in 2017.
Where is MyElla Ltd. headquartered?
MyElla Ltd. is headquartered in Tel Aviv, Israel.
What is MyElla Ltd.'s primary sector?
MyElla Ltd.'s primary sector is Fintech.
What is the core business of MyElla Ltd.?
MyElla Ltd. helps users manage their finances by consolidating income, bills, accounts, cards, and debts into a clear plan. It also operates as myElla (aka: Marktrix), an AI-Based Virtual Marketing Agent focused on empowering businesses with data-driven insights and real-time marketing management.
Who are the co-founders of MyElla Ltd.?
The co-founders of MyElla Ltd. are Naama Manova-Twito, who serves as Co-Founder & CEO, and Sahar Millis, who serves as Co-Founder & CTO.
What are the target customers for MyElla Ltd.'s offerings?
MyElla Ltd. targets individuals for its financial management solutions.
What business model does MyElla Ltd. primarily employ?
MyElla Ltd. primarily uses a B2C (Business-to-Consumer) business model.

Team · 2

Naama Manova-Twito
Founder · Co-Founder & CEO
Sahar Millis
Founder · Co-Founder & CTO

Sectors & technology

Primary sector
Fintech
Target customers
Business model
B2C
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Identifiers & details

Founded2017

Radar intelligence

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515739951
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2017-11-02
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressדרך בגין מנחם 7 רמת גן