Museloop has developed an augmented reality gaming platform that enables museums to easily create a mobile app for their visitors. The game-based tour experience puts the focus on the art and uses the games to deliver relevant, interesting, and contextual content. Museloop provides the museums with templates of games and a CMS. After the desired content is input, a unique app can be generated immediately. Museloops SaaS platform is compatible with both permanent and temporary exhibitions, and allows museums to collect vast amounts of of data on their visitors.