Last updated 2026-07-20
Total raised
—
Stage
Pre-Funding
Founded
2019
Headcount
2
HQ
Rosh Haayin, Israel
Sector
Agriculture & Food Technologies
About
MrGranita is an Israeli startup re-inventing the on-demand frozen drinks segment. They developed a technology for making texture-controlled frozen beverages instantly and built ELZA Primo, a prototype of an instant frozen drink machine for slush, iced coffee, and frozen cocktails. Their mission is to allow retailers to offer customers a personalized, guilt-free frozen drink alternative with a cost-effective, small footprint machine, generating a huge variety of beverages.
Headcount over time
From 1 (2019-12) to 2 (2023-12) · +1 (+100%) · 4 points · source: Finder history + radar grounding
Q&A
- What is MrGranita's primary business?
- MrGranita developed technology for making texture-controlled frozen beverages instantly, and has built a prototype machine called ELZA Primo for slush, iced coffee, and frozen cocktails.
- When was MrGranita founded?
- MrGranita was founded in January 2019.
- Where is MrGranita headquartered?
- MrGranita is headquartered in Rosh Haayin, Israel.
- What is MrGranita's current funding stage?
- MrGranita is currently in the Pre-Funding stage.
- Who are the co-founders of MrGranita?
- The co-founders of MrGranita are Amir Zahavi, Amichai Yifrach, and Erez Zahavi.
- Does MrGranita hold any patents?
- Yes, MrGranita holds one patent.
- What sectors does MrGranita operate in?
- MrGranita operates in the Agriculture & Food Technologies, Food Tech, and Food Trade & Services sectors.
Team · 3
Erez Zahavi
Founder · Co-Founder
Amir Zahavi
Founder · Co-founder & CEO
Amichai Yifrach
Founder · Co-Founder
Sectors & technology
Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechFood Trade & Services
Target customers
Food Retail & ConsumptionHomeWholesale
Business model
B2BB2C
Highlights
1 Patents
Tags
consumer-electronicsfoodtechfood-and-beverage
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | mrgranita.com |
|---|---|
| linkedin.com/company/34655074 |
Identifiers & details
| Legal name | MrGranita Ltd |
|---|---|
| Founded | 2019-1 |
| Employees (exact) | 2 |
| Offices | Cincinnati |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | mrgranita.com |
|---|
Certificate / subdomain footprint
| Subdomains | 2 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515959286 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-01-13 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 9 — people (3), violation (1), shares_capital (4), other (1) |
| Registered address | בן גוריון דוד 1 בני ברק |
Recent registry events
| Date | Event |
|---|---|
| 2025-09-29 | עדכון דירקטורים-הסרת דירקטור |
| 2025-09-29 | עדכון בעלי תפקידים |
| 2026-01-29 | עדכון דירקטורים-הוספת דירקטור |
| 2026-06-25 | עדכון הפרה |
| 2026-02-18 | הקצאת מניות |
| 2025-10-15 | שינוי בתקנון |
| 2025-10-15 | שינוי בהרכב הון - מניות-פיצול מניה |
| 2025-10-15 | שינוי בהרכב הון - מניות-שינוי סוג מניה |
| 2025-11-02 | העברת מניות |