Morflora has developed a bio-based, generic, non-transgenic trait-introduction solution that protects plants and seeds from a wide variety of diseases. The companys solution also introduces desirable traits for crop enhancement, including improved yield, quality, and functionality. The companys TraitUP method immediately expresses in plants without causing genetic modification or affecting successive generations. TraitUP also can protect plants from virus damage and induce tolerance to fungi in susceptible tomatoes.