Last updated 2026-09-01
Total raised
—
Stage
—
Founded
2014
Headcount
103
HQ
Ashdod, Israel
Sector
AdTech
Website ↗Registrar ID: 514429232 (Mobupps International Ltd.)
About
Mobupps International Ltd. is a global ad-tech company that has evolved from a publisher sales house to a technology-driven performance engine. They specialize in connecting advertisers with targeted audiences through advanced programmatic solutions, offering services like user acquisition, media targeting, and monetization. The company leverages proprietary technologies such as MAFO, ECHO AI, MOBUPPSX, and iRTB to provide real-time insights, automation, and fraud prevention in mobile advertising. Mobupps aims to revolutionize mobile marketing globally and deliver value for advertisers and publishers by optimizing campaigns for various KPIs across multiple channels, including Connected TV (CTV).
Headcount over time
103 employees (2026-09) · 1 point
Offices
Ashdod, Israel · HQ / main office
Q&A
- What is Mobupps International Ltd.'s primary business?
- Mobupps International Ltd. is a global ad-tech company specializing in mobile advertising solutions, user acquisition, media targeting, and monetization through advanced programmatic and AI-powered technologies.
- When was Mobupps International Ltd. founded?
- Mobupps International Ltd. was founded in 2014.
- Where is Mobupps International Ltd. headquartered?
- Mobupps International Ltd. is headquartered in Ashdod, Israel.
- Who is the Founder & CEO of Mobupps International Ltd.?
- Radik Shimunov is the Founder & CEO of Mobupps International Ltd., a role he has held since 2014.
- What proprietary technologies does Mobupps International Ltd. leverage?
- Mobupps International Ltd. leverages proprietary technologies such as MAFO, ECHO AI, MOBUPPSX, and iRTB to provide real-time insights, automation, and fraud prevention in mobile advertising.
- What are Mobupps International Ltd.'s target customer segments?
- Mobupps International Ltd.'s target customers include Advertisers, Publishers, and App Developers.
- In which sector does Mobupps International Ltd. primarily operate?
- Mobupps International Ltd. primarily operates in the AdTech sector.
- Who is the current Vice President - Global Growth Marketing at Mobupps International Ltd.?
- Siddharth Barman was appointed as the Vice President - Global Growth Marketing at Mobupps International Ltd. in December 2024.
Team · 4
Yaron Tomchin
Founder · CEO
Radik Shimunov
Founder · Founder & CEO
Bella Katsir
Chief Operating Officer
Siddharth Barman
Vice President - Global Growth Marketing
Sectors & technology
Primary sector
AdTech
Technologies
Target customers
Business model
B2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | mobupps.com |
|---|
Identifiers & details
| Legal name | Mobupps International Ltd. |
|---|---|
| Founded | 2014 |
| Employees (exact) | 103 |
Radar intelligence
Web history (Wayback)
| Domain | mobupps.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514429232 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2010-03-28 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | התקשורת 7 אשדוד |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-02 | דו~ח שנתי |