Moblin

Mobile Marketing and Advertising

Business Software
Acquired by Zoomd
Acquired Herzliya, Israel Founded 2007
LinkedIn
Last updated 2026-06-18
Total raised
Stage
Acquired
Founded
2007
Headcount
18
HQ
Herzliya, Israel
Sector
Business Software

About

Moblin is a global mobile marketing company that provides a mobile app distribution platform as well as proprietary marketing tools for brands. Moblin uses big data, programmatic buying, machine learning via rules, and a unique analytic platform to increase app visibility, drive publisher revenue, and connect brands with their audiences. Moblin plans, executes, tracks, and optimizes mobile campaigns across tens of thousands of mobile publishers, ad networks, exchanges, and media partners. The company creates the optimum funnel for user acquisition from day one, finding the right media mix (including interstitial, video, rich media, and more) for every vertical and targeted goal in order to produce the best results for each campaign.

Q&A

What is Moblin's primary business?
Moblin is a global mobile marketing company that provides a mobile app distribution platform and proprietary marketing tools for brands, utilizing big data, programmatic buying, and machine learning.
When was Moblin founded?
Moblin was founded in February 2007.
Where is Moblin's headquarters located?
Moblin's headquarters is located in Herzliya, Center District, Israel.
Which company acquired Moblin?
Moblin was acquired by Zoomd in November 2017.
Who are the co-founders of Moblin?
The co-founders of Moblin are Ofer Eitan (Co-founder & CEO), Niv Sharoni (Founder & VP R&D), and Omri Argaman (Co-founder & VP BD).
What technologies does Moblin utilize?
Moblin utilizes Artificial Intelligence and Machine Learning in its operations.
What are Moblin's target customer segments?
Moblin targets Enterprise & Professional Services, Marketing & Sales, Advertising, Media & Entertainment, and Publishing sectors.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Founder & VP R&D
LinkedIn ↗
Founder · Co-founder & VP BD
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingMedia & EntertainmentPublishing
Business model
B2B

Tags

user-engagementmobile-marketingconversion-optimizationuser-acquisitioncampaign-managementreal-time-biddinggamificationcontent-managementmedia-buyingmobile-advertisingbrandingcampaign-optimizationadvertiserspublishers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/500033
Facebookfacebook.com/MoblinIL

Identifiers & details

Former namesDatomo
Founded2007-2
Employees (exact)18
Status reasonAcquired (Inactive) by Zoomd on Nov 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by Zoomd 2017-11