Mobile Research Labs

Consumer Insights Based on ACR Technology

Business Software
Active
Mature Hod HaSharon, Israel Founded 2009
Website ↗ LinkedIn
Last updated 2026-06-18
Total raised
—
Stage
Mature
Founded
2009
Headcount
7
HQ
Hod HaSharon, Israel
Sector
Business Software

About

Mobile Research Labs (MRL) has developed a service that unobtrusively measures consumers media consumption throughout the day, wherever they are located. The companys software-based solution is easily deployed on mobile phones either as an app or integrated as an SDK in any third-party app. The service includes a set of independent ACR tools allowing identification of long or short media, live or offline. It is designed to scale as needed, enabling intense measurement scenarios in an effective and real-time manner and providing metrics creation on the fly and optional actionable triggers based on the information detected.

Q&A

What is Mobile Research Labs' primary business focus?
Mobile Research Labs (MRL) specializes in providing consumer insights based on Automatic Content Recognition (ACR) technology, unobtrusively measuring media consumption.
Where is Mobile Research Labs headquartered?
Mobile Research Labs is headquartered in Hod HaSharon, Center District, Israel.
When was Mobile Research Labs founded?
Mobile Research Labs was founded in April 2009.
What is the current employee count for Mobile Research Labs?
Mobile Research Labs has 1-10 employees.
What kind of technology does Mobile Research Labs utilize?
Mobile Research Labs utilizes software-based Automatic Content Recognition (ACR) tools that can be deployed as a mobile app or integrated as an SDK in third-party applications.
What are the primary target customer segments for Mobile Research Labs?
Mobile Research Labs targets Enterprise & Professional Services, Marketing & Sales, Advertising, and Commerce & Retail sectors.
What is the current product stage of Mobile Research Labs?
Mobile Research Labs' product is currently in the 'released' stage.
Does Mobile Research Labs hold any patents?
Yes, Mobile Research Labs holds 1 patent.

Team · 2

Omri Halevi
Founder · Co-founder & CEO
LinkedIn ↗
Aron Weiss
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment Technologies
Technologies
Platforms & InterfacesSoftwareMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertisingCommerce & Retail
Business model
B2B

Highlights

1 PatentsVerified

Tags

digital-mediameasurementstargetinginteractivebehavior-analyticsmonitoringadvertisingpersonalizationsaasmobile-applicationsmedia
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)