About
Mobilda offers a variety of mobile monetization and distribution solutions to helpapp developers and direct publishers by maximizing profitability, increasing brand awareness, and providing highly engaged and loyal users. The company has developed state-of-the-art technology that measures and calculates users lifetime value. By tracking in-app events, Mobilda can target and analyze specific audiences to enrich in-app engagement. The RTB platform seamlessly integrates with the LTV optimizer to provide better optimization and targeting. Utilizing unique BI capabilities, Mobildas RTB bidder and auction manager allow for easy analysis of relevant data from billions of daily transactions, giving users the edge in this dynamic programmatic ecosystem. Mobilda is the mobile marketing division of Mars Media Group.