MISTRIX

Generative AI platform for beauty brands to create hyper-personalized customer experiences.

Business Software
Active
Pre-Funding Tel Aviv-Yafo, Israel Founded 2021
Last updated 2026-07-20
Total raised
Last: Grant 2022-05
Stage
Pre-Funding
Founded
2021
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

MISTRIX offers a generative AI platform that helps beauty brands reveal and amplify each customer's true beauty. Their technology creates a brand's digital twin, integrating product catalogs to deliver personalized experiences such as curated look catalogs and virtual beauty assistants. This empowers brands to foster deeper customer connections by aligning product recommendations with individual essence and inner truth. MISTRIX has developed an artificial intelligence SaaS platform that creates hyper-personal experiences for online beauty stores based on each customer's facial features, skin tone, and personal taste. MISTRIX combines a passion for aesthetics with deep technological expertise to create "Digital Luxury Goods™" – immersive and emotionally resonant experiences where technology carries the presence, precision, and essence of true luxury.

Funding history · 1 round · — total

2022-04
Grant Undisclosed

Headcount over time

From 3 (2018-05) to 4 (2026-03) · +1 (+33%) · 18 points · source: Finder history + radar grounding
60 2018-05 2026-03

Q&A

What is MISTRIX's core business?
MISTRIX has developed an artificial intelligence SaaS platform that creates hyper-personal experiences for online beauty stores based on each customer's facial features, skin tone, and personal taste.
When was MISTRIX founded?
MISTRIX was founded in January 2021.
What type of funding has MISTRIX received?
MISTRIX received a Grant round in May 2022 from the Israel Innovation Authority.
Who are the co-founders of MISTRIX?
The co-founders of MISTRIX are Shir Cofman, who serves as CEO, and Tomer Rosenbaum, who serves as CTO.
What is MISTRIX's primary sector?
MISTRIX's primary sector is Business Software.
What technologies does MISTRIX utilize?
MISTRIX utilizes technologies such as Artificial Intelligence, Machine Learning, Image Recognition, and Simulation & Imaging.
What business models does MISTRIX operate under?
MISTRIX operates under B2B and B2B2C business models.

Team · 2

Shir Cofman
Founder · Co-founder and CEO
Tomer Rosenbaum
Founder · Co-founder and CTO

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesMobileSensingArtificial IntelligenceMachine LearningImage RecognitionSimulation & Imaging
Target customers
Commerce & RetailConsumer GoodsBeauty & CosmeticsDistribution ChannelseCommerce PlatformsOmni ChannelConsumers
Business model
B2BB2B2C

Highlights

Verified

Tags

cosmeticsadvertisingmachine-learningcosmetic-companiesecommerceonline-shoppingartificial-intelligenceshopping-experienceaugmented-realitycomputer-visionsaasmobile-applications
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitemistrix.co
LinkedInlinkedin.com/company/79022582

Identifiers & details

Legal nameMISTRIX Ltd
Founded2021-1
Employees (exact)3

Radar intelligence

Publications (Crossref)

Works1

Web history (Wayback)

Domainmistrix.co

Certificate / subdomain footprint

Subdomains12

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516423209
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2021-06-28
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressזכרון יעקב 19 פתח תקווה