Tribe Effects aims to shift schools focus from grades to personal responsibility and growth. The company is developing a mobile-first platform that allows students to set personal goals for their school curriculum and extracurricular activities. These goals are then assigned to teachers who will coach and hold the students accountable, enabling teachers to gain a wider view of their students lives and play a more influential role in advancing their aspirations. Tribe Effects also seeks to create real-time insights into students performance by using artificial intelligence, an array of APIs, and smartphone data to analyze their in-school and extracurricular activities. Tribe Effects was developed by T.M. Mirror Digital Ltd.