Mintigo offers a predictive marketing platform that combines predictive analytics and big data in order to determine a company's ideal customer profile. The platform enables marketers and sales teams to discover insights that can shorten the sales process.
Mintigo continuously collects thousands of data points (known as marketing indicators or MIs) on millions of companies globally, including financials, staff and hiring trends, technologies installed, marketing channels used, and purchase intent.
These MIs, combined with data from the user marketing automation platform or customer relationship management (CRM) system, are used in predictive models to find the business's CustomerDNA, which is the set of significant indicators of the highest-value customers or leads.
The CustomerDNA can then be used to predictively score prospects and target accounts. Mintigo enters the data points directly into the marketing system, CRM, or other proprietary database.