Milestone Sports

Mileage Tracking Device for Running Shoes

Media & Entertainment Technologies
Acquired by Zwift
Acquired Tel Aviv-Yafo, Israel Founded 2012
LinkedIn
Last updated 2026-06-18
Total raised
$700K
Last: 2013-12
Stage
Acquired
Founded
2012
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Media & Entertainment Technologies

About

Milestone Sports offers the MilestonePod, which tracks mileage and other data directly through the users shoes. The device requires no customization or charging, and wirelessly syncs to the wearers smartphone, where the MilestonePod app displays mileage, pace, cadence, stance time, stride length, calories burned, and run history. The MilestonePod also tracks foot strikes, and the mobile app displays the percentage of time users strike with their heel, midfoot, or toe. This feature helps users understand their foot strikes relative to the shoe, as well as how their foot strikes change throughout the course of a run. Milestone has also developed the MilestoneConnect system for retailers. The platform aggregates data that can be leveraged for customer relations.

Funding history · 1 round · $700K total

Q&A

What is Milestone Sports' primary business?
Milestone Sports offers the MilestonePod, a device that tracks mileage and other running data directly through users' shoes, syncing wirelessly to a smartphone app.
When was Milestone Sports founded?
Milestone Sports was founded in November 2012.
How many employees does Milestone Sports have?
Milestone Sports has 1-10 employees.
What is the total amount of funding Milestone Sports has raised?
Milestone Sports has raised a total of $700,000.
When was Milestone Sports acquired and by whom?
Milestone Sports was acquired by Zwift in June 2018.
Who are the co-founders of Milestone Sports?
The co-founders of Milestone Sports are Jason Kaplan, Tzach Goren, and Meir Machlin.
What is the MilestoneConnect system?
Milestone Sports developed the MilestoneConnect system for retailers, a platform that aggregates data for customer relations.
Which investors participated in Milestone Sports' funding round?
Milestone Sports' funding round in December 2013 included investors Ed Chalfin.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-Founder
LinkedIn ↗
Founder · Co-founder, CTO, & VP R&D

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment Technologies
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentSports
Business model
B2CB2B

Highlights

Verified

Tags

wearablemobile-applicationssportswellnessiotconsumer-electronicsmonitoringathleteswearable
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)