Milestone Sports

Mileage Tracking Device for Running Shoes

Media & Entertainment Technologies
Acquired (Inactive) by Zwift on Jun 2018 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2012
LinkedIn
Total raised
$700K
Last: Seed 2013-12
Stage
Acquired
Founded
2012
Headcount
1-10
HQ
Tel Aviv-Yafo
Sector
Media & Entertainment Technologies

About

Milestone Sports offers the MilestonePod, which tracks mileage and other data directly through the users shoes. The device requires no customization or charging, and wirelessly syncs to the wearers smartphone, where the MilestonePod app displays mileage, pace, cadence, stance time, stride length, calories burned, and run history. The MilestonePod also tracks foot strikes, and the mobile app displays the percentage of time users strike with their heel, midfoot, or toe. This feature helps users understand their foot strikes relative to the shoe, as well as how their foot strikes change throughout the course of a run. Milestone has also developed the MilestoneConnect system for retailers. The platform aggregates data that can be leveraged for customer relations.

Funding history · 1 round · $700K total

2013-12
Seed $700K

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment Technologies
Technologies
Platforms & InterfacesMobile
Target customers
Media & EntertainmentSports
Business model
B2CB2B

Highlights

Verified

Tags

wearablemobile-applicationssportswellnessiotconsumer-electronicsmonitoringathleteswearable