Last updated 2026-07-21
- Acquired by SocialCode, Jan 2017
- Raised $4.5M Series A led by OurCrowd, Aug 2014
Total raised
$4.5M
Last: Undisclosed Round 2014-09
Stage
Acquired
Founded
2011
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
MentAd was an Israeli marketing tech startup that developed a predictive analytics platform for marketing departments. It used machine learning to analyze first and third-party conversion and customer data to identify characteristics of existing customers and find opportunities to acquire new similar customers across different marketing channels. The platform aimed to improve customer acquisition costs and return on investment for online retailers by identifying the most profitable customer acquisition opportunities and launching targeted ad campaigns.
Funding history · 1 round · $4.5M total
2014-08
A Round
$4.5M
★ OurCrowd★ Flint Capital★ Blumberg Capital
Headcount over time
From 11 (2017-01) to 2 (2025-10) · -9 (-82%) · 3 points · source: Finder history + radar grounding
Q&A
- What is MentAd's primary business?
- MentAd is a predictive-marketing platform that identifies profitable customer-acquisition opportunities, estimates optimal targeting and channels, and launches ad campaigns to drive conversions.
- When was MentAd founded?
- MentAd was founded in May 2011.
- What is MentAd's current status?
- MentAd is currently active, though it was acquired by SocialCode in January 2017.
- Where is MentAd headquartered?
- MentAd's headquarters are located in Tel Aviv-Yafo, Center District, Israel.
- How much funding has MentAd raised in total?
- MentAd has raised a total of $4,500,000.
- When was MentAd's last funding round and who were the investors?
- MentAd's last funding round occurred in September 2014, with investments from OurCrowd, Flint Capital, and Blumberg Capital.
- What are MentAd's primary target customers and business model?
- MentAd primarily targets customers in Commerce & Retail and operates on a B2B business model.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B
Tags
lead-generationpredictive-marketingmachine-learningtargetinguser-acquisitionconversion-optimizationbehavior-analyticsfacebook-advertisingmarketingweb-platformbig-data-analytics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | www.mentad.com/ |
|---|---|
| linkedin.com/company/2228612 | |
| facebook.com/pages/MentAd/157412167669414 |
Identifiers & details
| Founded | 2011-5 |
|---|---|
| Offices | USA; USA |
| Status reason | Acquired (Inactive) by SocialCode on Jan 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by SocialCode 2017-01
Radar intelligence
Web history (Wayback)
| Domain | mentad.com |
|---|
Certificate / subdomain footprint
| Subdomains | 10 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514668326 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2011-09-13 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2019 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | אחד העם 19 תל אביב - יפו |