Last updated 2026-06-18
- Acquired by SocialCode, Jan 2017
- Raised $4.5M funding round, Sep 2014
Total raised
$4.5M
Last: 2014-09
Stage
Acquired
Founded
2011
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
MentAd is a predictive-marketing platform that automatically identifies the most profitable customer-acquisition opportunities for its users. By using existing customers profiles, MentAd estimates the best targeting and channels for acquiring new customers. MentAd also launches ad campaigns designed todrive customers and grow conversions.
Funding history · 1 round · $4.5M total
2014-09
Q&A
- What is MentAd's primary business?
- MentAd is a predictive-marketing platform that identifies profitable customer-acquisition opportunities, estimates optimal targeting and channels, and launches ad campaigns to drive conversions.
- When was MentAd founded?
- MentAd was founded in May 2011.
- What is MentAd's current status?
- MentAd is currently active, though it was acquired by SocialCode in January 2017.
- Where is MentAd headquartered?
- MentAd's headquarters are located in Tel Aviv-Yafo, Center District, Israel.
- How much funding has MentAd raised in total?
- MentAd has raised a total of $4,500,000.
- When was MentAd's last funding round and who were the investors?
- MentAd's last funding round occurred in September 2014, with investments from OurCrowd, Flint Capital, and Blumberg Capital.
- What are MentAd's primary target customers and business model?
- MentAd primarily targets customers in Commerce & Retail and operates on a B2B business model.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B
Tags
lead-generationpredictive-marketingmachine-learningtargetinguser-acquisitionconversion-optimizationbehavior-analyticsfacebook-advertisingmarketingweb-platformbig-data-analytics
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2228612 | |
| facebook.com/pages/MentAd/157412167669414 |
Identifiers & details
| Founded | 2011-5 |
|---|---|
| Offices | USA; USA |
| Status reason | Acquired (Inactive) by SocialCode on Jan 2017 - closed due to acquisition |
Acquisitions & public offerings
Acquired by SocialCode 2017-01