About
Mayadana is a global digital media company that exclusively owns innovative, algorithm-based technologies which resulted from years of research by an experienced international team. Mayadana worked hand-in-hand with statisticians, mathematicians, and the worlds leading marketing professionals to create its Gauss" system. Gauss is an advanced optimization platform based on the companys in-depth mathematical models whichenable accurate results that maximize ROI for every campaign. The system is designed to optimally match the campaign to the medium, the creative concept to the advertising platform, and web users to their areas of interest. It works with all advertising models and can optimize in real-time bidding, reaching audiences all over the world. Mayadana owns Minteye and Rating Widget, and is owned by DDB TLV, a part of Omnicom Media Group.