Last updated 2026-07-20
- Acquired by Zynga, Sep 2022
- Raised Seed round led by Shaker, Dec 2014
Total raised
—
Last: Undisclosed Round 2015-01
Stage
Acquired
Founded
2014
Headcount
77
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Mavens (formerly Storemaven) is a data technology company that develops advanced infrastructure, analytics, and optimization tools to support large-scale mobile game publishing. Originally established in 2014, the company was acquired in 2022 by Zynga, a subsidiary of Take-Two Interactive. Mavens focuses on building systems for data collection, experimentation, insights generation, and performance optimization, enabling Zynga's global game portfolio to make informed product, marketing, and monetization decisions. They function as an internal technology and analytics arm, providing end-to-end data solutions that streamline the development, launch, and growth of mobile games across international markets.
Funding history · 1 round · — total
2014-12
Seed
Undisclosed
★ Shaker★ 500 Startups
Headcount over time
From 27 (2018-09) to 80 (2025-12) · +53 (+196%) · 55 points · source: Finder history + radar grounding
Q&A
- What is Mavens' current status?
- Mavens was acquired by Zynga in September 2022.
- When was Mavens founded?
- Mavens was founded in July 2014.
- What was the total amount of funding raised by Mavens?
- Mavens raised a total of $400,000.
- Which investors participated in Mavens' funding round?
- Mavens' funding round in January 2015 included investors 500 Startups and Shaker.
- What is Mavens' primary business sector?
- Mavens' primary business sector is Business Software.
- Where is Mavens' headquarters located?
- Mavens' headquarters is located in Tel Aviv-Yafo, Israel.
- What is the core technology used by Mavens?
- Mavens utilizes Artificial Intelligence and Machine Learning in its platform.
Team · 3
Gad Maor
Founder · CEO and Co-Founder
Eldad Abel
Founder · Chief Product Officer & Co-Founder
Adam Rakib
Founder · President
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSoftware Development Tools
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software DevelopmentSoftware Testing
Business model
B2B
Highlights
Verified
Tags
a-b-testingconversion-optimizationbig-data-analyticsengagementmobile-applicationsdesignbehavior-analyticsadvertisingsoftware-testingartificial-intelligencetrackingmachine-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | themavens.com/ |
|---|---|
| linkedin.com/company/5337620 | |
| facebook.com/storemaven | |
| YouTube | youtube.com/channel/UC0DhlIRlqvHmtLmp8IqiJwQ |
| instagram.com/storemaventlv |
Identifiers & details
| Legal name | Mavens Ltd. |
|---|---|
| Former names | StoreMaven |
| Founded | 2014-7 |
| Employees (exact) | 77 |
| Offices | San Francisco |
| Status reason | Acquired by Zynga on Sep, 2022 |
Acquisitions & public offerings
Acquired by Zynga 2022-09
Radar intelligence
Open jobs — greenhouse
| Total open | 0 |
|---|---|
| Remote | 0 |
Patents
| EPO | 3 |
|---|
Publications (Crossref)
| Works | 2 |
|---|
Web history (Wayback)
| Domain | themavens.com |
|---|
Certificate / subdomain footprint
| Subdomains | 1 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515242881 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-04-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 1 |
| Registry events | 6 — charge (1), annual_report (3), violation (1), people (1) |
| Registered address | אלפסי 36 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-08 | רישום שעבוד |
| 2026-05-04 | דו~ח שנתי-עדכון מען דיגיטלי |
| 2026-05-04 | דו~ח שנתי-הסרת בעל תפקיד |
| 2026-05-04 | עדכון הפרה |
| 2026-05-04 | עדכון בעלי תפקידים |
| 2026-05-04 | דו~ח שנתי-שינוי בהוראות בתקנון |