Mavens

App Store A/B Testing Platform

Business Software
Acquired by Zynga
Acquired Tel Aviv-Yafo, Israel Founded 2014
Last updated 2026-06-18
Total raised
$400K
Last: 2015-01
Stage
Acquired
Founded
2014
Headcount
77
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

StoreMaven developed its app store A/B testing in 2014, and today over 60% of top app publishers rely on the company’s platform and expertise to test their app store marketing assets and understand user behavior.

StoreMaven’s methodology is underpinned by a precise combination of technological and human input. Using predictive testing and proprietary machine-learning algorithms, the company’s platform accurately determines which designs will work best for a particular app store page in order to increase conversion rates and reduce costs per install.

StoreMaven’s professional services, informed by its exceptional data and experience, are designed to help users test the most effective marketing assets and develop a strong, long-term app store optimization strategy.

In September 2022, StoreMaven was acquired by Zynga Inc.

Funding history · 1 round · $400K total

2015-01

Q&A

What is Mavens' current status?
Mavens was acquired by Zynga in September 2022.
When was Mavens founded?
Mavens was founded in July 2014.
What was the total amount of funding raised by Mavens?
Mavens raised a total of $400,000.
Which investors participated in Mavens' funding round?
Mavens' funding round in January 2015 included investors 500 Startups and Shaker.
What is Mavens' primary business sector?
Mavens' primary business sector is Business Software.
Where is Mavens' headquarters located?
Mavens' headquarters is located in Tel Aviv-Yafo, Israel.
What is the core technology used by Mavens?
Mavens utilizes Artificial Intelligence and Machine Learning in its platform.

Team · 3

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder & President
LinkedIn ↗
Founder · Co-founder & VP Product
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsProduct Development ToolsSoftware Development Tools
Technologies
Artificial IntelligenceMachine Learning
Target customers
Enterprise & Professional ServicesSoftware DevelopmentMobile Software DevelopmentSoftware Testing
Business model
B2B

Highlights

Verified

Tags

a-b-testingconversion-optimizationbig-data-analyticsengagementmobile-applicationsdesignbehavior-analyticsadvertisingsoftware-testingartificial-intelligencetrackingmachine-learning
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitethemavens.com/
LinkedInlinkedin.com/company/5337620
Facebookfacebook.com/storemaven
YouTubeyoutube.com/channel/UC0DhlIRlqvHmtLmp8IqiJwQ
Instagraminstagram.com/storemaventlv

Identifiers & details

Former namesStoreMaven
Founded2014-7
Employees (exact)77
OfficesSan Francisco
Status reasonAcquired by Zynga on Sep, 2022

Acquisitions & public offerings

Acquired by Zynga 2022-09

Radar intelligence

Open jobs — greenhouse

Total open0
Remote0

Patents

EPO3

Publications (Crossref)

Works2

Web history (Wayback)

Domainthemavens.com

Certificate / subdomain footprint

Subdomains1